Braun's Top-Tier Model, First New Line in Approx. 12 Years, Launches with World's First "Silk Touch Foil" for Skin-Friendliness and "Deep Shave" Up to -0.12mm Below Skin

P&G Japan合同会社 (Headquarters: Kobe City, hereinafter P&G) will launch the top-tier model "Braun NEVO Silk Shaver," the first new line in approximately 12 years from "Braun," on Friday, July 31, 2026. This model achieves both "skin-friendliness" with the world's first*2 "Silk Touch Foil" and a "deep shave" up to -0.12mm below the skin*3 with the PRO Close-Tec Swing head. Pre-orders will begin on Wednesday, July 1, 2026.

The electric shaver brand "Braun" has been providing shaving products that support men's daily grooming for over 70 years since 1950. While addressing changing lifestyles and shaving habits over time, the company continues to pursue a more comfortable shaving experience through product development that considers ease of use, shave quality, and skin contact. In Japan, Braun has offered a wide lineup, including the "Series 9 Pro+," allowing users to choose according to their daily shaving habits and desired functions. The "Braun NEVO" is the top-tier model and the first new model in approximately 12 years for "Braun."

Background of the "Braun NEVO" Launch

While the Japanese electric shaver market has been growing in recent years, to further meet the increasing demand for both "skin-friendliness" and "deep shave" at a higher level in the premium price range, the Braun research team visited Japanese homes, interviewed and analyzed living environments and shaving practices, and developed the "Braun NEVO" that balances "skin-friendliness" and "deep shave" by addressing the unique skin, beard, and shaving habits of Japanese people.

Product Overview

【Point 1】

Achieves a "Silk Touch Shave" with the world's first*2 "Silk Touch Foil"

Developed with inspiration from how sharks reduce water friction resistance and swim quickly using the unevenness of the skin's surface, the world's first*2 "Silk Touch Foil" is adopted, tailored to Japanese skin types. The fine uneven processing minimizes friction with the skin, successfully reducing friction by 24%*4.

【Point 2】

"PRO Close-Tec Swing Head" and "Diamond-Cut Blades" achieve Braun's highest-ever deep shave of up to -0.12mm below the skin*3

The "PRO Close-Tec Swing Head," which closely conforms to the jawline, and the equipped 250 "Diamond-Cut Blades" achieve Braun's highest-ever deep shave of up to -0.12mm below the skin*3 for any beard density.

【Point 3】

Achieves durability and advanced design with the world's first*5 integrated body made of medical-grade stainless steel, and a quiet shaving experience with reduced vibration

The body material has been renewed from conventional plastic to an integrated body made of the world's first*5 medical-grade stainless steel, achieving remarkable durability and advanced design. Furthermore, the stainless steel body and noise reduction structure reduce vibration*6, allowing for quiet shaver operation and use at any time, regardless of the hour, such as early morning.

【Point 4】

"7 in 1 NEVO Alcohol Cleaning Station" with a 10% reduction in installation space*7, inspired by Japanese consumer needs

The "7 in 1 NEVO Alcohol Cleaning Station" has been scaled down to fit Japanese bathroom environments. With the press of a single button, it automatically cleans, maintains, charges, and dries the shaver. Its cleaning power, superior to water washing, maintains blade performance and extends lifespan.

【Point 5】

"Smart Display" provides detailed guidance on charging, replacement blades, and cleaning status

Provides signs based on daily shaving, such as battery level and replacement blade timing, allowing you to enjoy a shave like new every day.

Pre-order Details

・Pre-order Period: Wednesday, July 1, 2026, to Thursday, July 30, 2026

・How to Pre-order: Pre-orders can be placed at major electronics retailers and official online stores.

For more details, please check the official Braun website. URL: https://www.braun.jp/ja-jp

*1: Within Braun. *2: P&G survey. *3: Cuts to below skin level. *4: Comparison with Braun "Series 9 Pro+." *5: P&G survey. *6: Comparison with other Braun series. *7: Comparison with other Braun series.

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<About P&G>

P&G touches and improves lives around the world with its highly trusted and excellent quality product brands. In Japan, P&G offers a wide range of products, including laundry detergents "Ariel," "Bold," and "Sarra"; fabric softener "Lenor"; air care products "Febreze"; dish soap "Joy"; disposable diapers "Pampers"; absorbent care brand "Whisper"; hair care brands "Pantene," "h&s," and "WANOMI"; skincare product "SK-II"; shave care brands "Gillette," "Venus," and "Braun"; oral care brand "Oral-B by Braun"; and body care brand "Old Spice." (https://jp.pg.com/)