Puma Japan Launches 'SHOWTIME PACK' Football Campaign on May 21, 2026

Puma Japan Co., Ltd. will launch the 'SHOWTIME PACK' campaign on May 21, 2026, at 16:00 to coincide with an international football tournament. The campaign features athletes Ritsu Doan, Junya Ito, and Wataru Endo in visuals expressing their determination for the global stage. Puma will release the 'SHOWTIME PACK' football boot collection, featuring bold asymmetrical designs inspired by the iconic 2014 'TRICKS PACK' in neon pink, blue, and yellow. The lineup includes FUTURE 9 ULTIMATE FG, ULTRA 6 ULTIMATE FG, and KING 20 ULTIMATE FG/AG, priced at 35,300 yen (tax included). From May 28 to July 30, 2026, customers purchasing eligible products for 10,000 yen (tax included) or more at Puma Stores and the online shop will receive a random player card (10 types total). Online purchases also enter a lottery to win autographed gear or card kits.