V-cube, Inc. announced that TSO, Inc. has adopted V-cube's event management service, 'One Event,' for the planning and operation of its first company-wide general meeting, marking a turning point for the organization during its rapid growth phase. TSO, which operates the 'Purifura' purchase business, planned to expand its appraisal staff from 121 at the end of the last fiscal year to 170 this fiscal year. With branches nationwide, the company sought to design an experience that would serve as a turning point for the organization to align in the same direction. Rather than outsourcing only logistics like venue arrangement and stage setup, they sought a partner who could work alongside them from the planning stage to embody their organizational transformation intentions, leading to the adoption of 'One Event.' Before the introduction, TSO faced challenges such as the dilution of organizational communication due to scale expansion. Management intentions and culture were not reaching branches effectively, and information was sometimes distorted. The decision to choose V-cube was based on their proactive stance, going beyond just providing venues and equipment to offering advice based on case studies and success/failure trends. As a result, management policies permeated the organization as a 'watchword,' and a shift in consciousness among middle management was achieved. The company president rated the event as 'perfect,' and it has begun to function as an asset for internal branding.

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  • Source: PR TIMES
  • Category: press_release