The Japan Package Design Association (JPDA) announced that it will award the Package Design Achievement Award 2026 to Sony Group Corporation's Creative Center for its consistent, world-class product and packaging designs, such as the cocoons for Aibo. JPDA will also present the JPDA Contribution Award 2026 to artience Co., Ltd. at the ceremony. The award ceremony and commemorative lecture, 'Sony's Package Design (Tentative),' featuring Daisuke Ishii (Creative Center Head) and Kenichi Hirose (Senior Designer), will be held on June 15, 2026 (17:15-18:50) at Tokyo Garden Palace (2F Takachiho B). JPDA members can attend the lecture for free, while general admission is 2,000 yen. A networking event will follow from 19:00 to 20:30 at Takachiho A for 6,500 yen. JPDA, established in 1960, runs biennial awards to recognize contributions to packaging design.
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- Source: PR TIMES
- Category: business