Toyama City to Host Basketball Experience Event with Professional Players

JPF Inc. (Head Office: Chiyoda-ku, Tokyo; Representative Director: Shuntaro Watanabe; hereinafter "JPF") has been commissioned by Toyama City to hold a "3x3 Basketball Challenge (Experience Event)" as part of the city's "Urban Sports Appeal Promotion and Dissemination Project." The event will take place on July 11, 2026 (Sat) at a 3x3 basketball court in Toyama City, Toyama Prefecture.

The event is open to elementary school students and older, and will feature Hisato Matsuyama, a professional 3x3 basketball player belonging to JPF, who will instruct participants on ball handling, dribbling, and skills applicable to one-on-one play. The latter half of the event will be a game-style experience of "3x3," a three-player basketball format. (A total of 4 sessions are planned.)

(JPF News Page: https://www.jpf.co.jp/jpfnews/toyama_3x3/)

Image of 3x3 basketball (not a photo of this event or instructor)

[Held as part of Toyama City's Urban Sports Appeal Promotion and Dissemination Project]

Toyama City is holding introductory experience events and tournaments as opportunities for people to easily start urban sports, which have been gaining attention, especially among young people in recent years. JPF has been commissioned by Toyama City to manage this project. This experience event will provide participants aiming to improve their basketball skills with an opportunity to learn individual skills from a professional player and experience 3x3.

[Professional Player to Instruct from Individual Skills to Game Format]

On the day of the event, the program will progress in stages, from basic ball control practice to practical skills for one-on-one play, and finally to a 3x3 game format. 3x3 is gaining attention in youth training as a sport that leads to improved individual skills, as each player has more opportunities to touch the ball and take shots.

First half: Basic training aimed at improving ball handling and dribbling skills, and instruction on practical skills for one-on-one play.

Second half: Experience 3x3 basketball (three-player basketball), which is gaining attention as an official Olympic sport. Participants will develop practical decision-making skills and a wider range of play through game-style matches against opponents they wouldn't normally play against.

Hisato Matsuyama, professional 3x3 basketball player belonging to JPF

[Future Outlook]

We hope that this event will serve as a catalyst for ongoing initiatives to enhance the appeal of Toyama City through urban sports.

We aim to revitalize the region through sports by planning events that attract people from within and outside the prefecture, and by creating environments that utilize local facilities.

[Event Overview]

Event Name: 3x3 Basketball Challenge (Experience Event)

Date and Time: July 11, 2026 (Sat) 13:30-15:30 (Reception opens 13:00)

Venue: 3x3 Basketball Court

10-21 Minatoirifune-cho, Toyama City, Toyama Prefecture, 930-0085

Organizer: Toyama City

Operator: JPF Inc.

Target Audience/Capacity: Elementary school students and older / Approximately 20 people (first-come, first-served basis)

*Children under 18 years of age must be accompanied by at least one parent or guardian.

Participation Fee: 1,000 yen per person (includes insurance)

Application Method/Deadline: Apply via Toyama Prefecture Electronic Application Service / July 6, 2026 (Mon)

Instructor/Main Content: Hisato Matsuyama (Professional 3x3 basketball player, JPF Inc.) / Ball handling, dribbling, one-on-one skills, 3x3 game format

Related URL: https://www.city.toyama.lg.jp/bunka/sports/1010564/1018957.html

Application Form: https://shinsei.pref.toyama.lg.jp/SksJuminWeb/EntryForm?id=MirRXSC4

Grant: The Sports Safety Association "Sports Activity Promotion Grant Program"

Notes: A total of 4 sessions are planned for this event, and a tournament is also scheduled to be held (in October or November).

[About JPF Inc.]

In 1950, JPF invented the slit camera for goal-line decision-making in public races such as Keirin and Boat Race. Since then, it has supported decision-making operations at many public race venues. In 2010, the company launched its total management business for public race venues, providing operational support nationwide. With the philosophy of "continuing to be a company that provides opportunities for people's growth," JPF promotes diverse initiatives such as regional revitalization and the promotion of cycle sports.

[Media Kit]

https://drive.google.com/drive/folders/12F9u8qP-Y7KtagK3Zq3m9zUHGa7Mb68n?usp=drive_link

Materials within the kit may only be used when this press release is published.

[Contact Information]

Event

Toyama City, Citizen Life Department, Sports and Health Division

TEL: 076-443-2141

E-mail: [email protected]

Regarding this matter

JPF Inc., Sports and Regional Promotion Department (Contact: Myochin, Tanaka)

TEL: 03-6697-7166