Made in Japan Inner Beauty Stick Jelly "Hale" Wins "OMOTENASHI Selection 2026" Award

JP FUNCTIONS Co., Ltd. (Headquarters: Meguro-ku, Tokyo; CEO: Jun Aoki) is pleased to announce that its Made in Japan Inner Beauty Stick Jelly "Hale" (Pomegranate flavor, Mixed Berry flavor) has been awarded the "OMOTENASHI Selection 2026," an award program that discovers and promotes outstanding Japanese hospitality products and services to audiences worldwide.

"Hale Chia Seed Stick Jelly" is a stick-type jelly designed with a uniquely Japanese approach to inner beauty. As Korean-originated inner beauty trends expand into the Japanese market, this product stands apart by being scientifically formulated according to Japan's regulatory framework for functional foods. The name "Hale" draws on the Japanese cultural concept of "hareru" (晴れ), symbolizing renewal and positive transformation—such as clear weather, a brightened mood, or an uplifted expression. Interpreting "omotenashi" as the embodiment of thoughtful care for others, the product goes beyond being a mere beauty supplement. Instead, it embodies Japan's holistic philosophy of mind and body unity, promoting self-affirmation as a form of well-being.

The Pomegranate flavor contains trending ingredients such as mono-glucosyl hesperidin, GABA, and vitamin B6 to support beauty, while the Mixed Berry flavor is enriched with iron, magnesium, and vitamin D—nutrients often lacking in women's diets. Both products are manufactured in Japan and feature a uniquely developed, satisfyingly substantial texture made possible by advanced Japanese technology. True to the company's name—JP representing Japan, and FUNCTIONS representing functionality—JP FUNCTIONS aims to deliver essential functional value rooted in Japanese tradition. Aligned with this mission, the company distributes its products nationwide through convenience stores, drugstores, and variety shops.

About OMOTENASHI Selection

"OMOTENASHI Selection," operated by the OMOTENASHI NIPPON Executive Committee under the slogan "From Japanese hospitality to global OMOTENASHI," is an award program dedicated to promoting exceptional Japanese products and services internationally. Through rigorous evaluation by experts, the program selects products and services that demonstrate excellence in quality, originality, convenience, international appeal, and the uniquely Japanese spirit of hospitality.

[OMOTENASHI Selection 2026 > Award Winners > Hale Chia Seed Stick Jelly]

https://omotenashinippon.jp/selection/prize/2600-01-101/

About JP FUNCTIONS Co., Ltd.

Founded in 2023, JP FUNCTIONS Co., Ltd. has the mission: "To deliver the essential functional value of Japanese food." To achieve this, the company aims to fundamentally upgrade traditional Japanese foods. Drawing on over 20 years of expertise from Japan's leading food companies, the company's leadership pursues the "essential" value of Japanese food—products that embody both emotional and functional significance. "Hale," Japan's innovative beauty-support jelly, is currently being rolled out nationwide as the company's first major project.

https://jpfunctions.com/