[JPI Seminar] "The Full Scope of DeNA's 'Arena x Urban Development' Revenue Model: Implementing New City Business at Kawasaki Arena City" - April 10 (Fri)

JPI (Japan Planning Institute) has invited Mr. Kotaro Nakadera, Deputy Head of the Kawasaki Base Development Office at DeNA's Sports & Smart City Business Division, to give a detailed seminar on the full scope of DeNA's "Arena x Urban Development" revenue model.

[Details and Application] https://www.jpi.co.jp/seminar/17679

[Title] Moving Away from the "Venue Rental Business" The Full Scope of DeNA's "Arena x Urban Development" Revenue Model: Implementing New City Business at Kawasaki Arena City

[Date & Time] Friday, April 10, 2026, 13:30 - 15:30 *Applications for archive distribution are also accepted after the seminar ends.

[Speaker] Mr. Kotaro Nakadera Deputy Head, Kawasaki Base Development Office Sports & Smart City Business Division, DeNA Co., Ltd.

[Lecture Overview] The Kawasaki Arena City project aims to create an "Arena City" that encompasses the surrounding urban development, going beyond just a single arena facility. By creating new businesses through public-private partnerships and collaboration with local businesses, the project aims to break away from the traditional arena revenue model of "reliance on venue rental income" and build a new business model. This lecture will provide a detailed explanation of these initiatives.

[Lecture Items] 1. Project Overview (1) Location (2) Scale and usage composition (3) Business scheme 2. About Kawasaki Arena City (1) The vision for Arena City (2) Connection and cooperation with the arena's surroundings 3. Pre-construction efforts toward realizing Arena City (1) Branding and marketing (2) Introduction of various projects 4. Kawasaki Arena City Business Model (1) Kawasaki 2050 Model (2) Kawasaki Machi Fes 5. Related Q&A 6. ...