NEC has been featured as one of the Specialists in Gartner's "Emerging Market Quadrant for Physical AI Services - Established Vendors."

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Emerging Market Quadrant for Physical AI Services — Established Vendors

About This Report

This report analyzes vendors that provide services supporting the design, development, deployment, and operation of physical AI—artificial intelligence operating in the real world—such as AI-powered robots and autonomous driving systems. Vendors are categorized into four types: Market Shapers, Pace Setters, Pioneers, and Specialists.

NEC's AI

NEC has long been engaged in AI-related research and has developed and provided a wide range of AI technologies to meet diverse social and business needs. For example, NEC possesses a proprietary world model (Note 1) that predicts human movement and psychological states. Leveraging this technology, NEC developed the world's first Physical AI in March 2026 that quantitatively estimates human anxiety levels and proactively controls robots to avoid increasing such anxiety (Notes 2, 3). Moving forward, NEC will continue to integrate these advanced AI technologies with deep domain expertise across industries to promote the safe and secure implementation of AI in society.

Reference URL: BluStellar AI : BluStellar AI | NEC

Under its value creation model "BluStellar," NEC leverages cross-industry expertise and cutting-edge technologies to transform business models and solve societal and customer business challenges. At the core of this initiative is NEC's proprietary AI core technology "cotomi," which serves as the foundation for its AI services. NEC will continue to enhance its service offerings and functionalities, delivering secure, safe, and reliable AI services to address customer challenges.

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Gartner Disclaimer

Gartner®, Emerging Market Quadrant for Physical AI Services — Established Vendors, Katie, Jonathan Davenport, Eric Goodness, Arjun Boparai, Christian Stephan, 8 June 2026

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(Note 1) Advancing "World Models": Robot AI Technology That Enables Precise Movement Adaptive to Environments: NEC's Advanced Technologies | NEC

(Note 2) Based on NEC research

(Note 3) NEC Develops World's First Physical AI Using a World Model to Predict Human Movement and Psychological States, Enabling Proactive Robot Control (March 12, 2026): Press Release | NEC

(Note 4)

"BluStellar" is a value creation model that leverages proven cross-industry expertise and NEC's cutting-edge technologies refined through years of development and operational experience to transform business models, solve societal and customer business challenges, and guide customers into the future.

Value Creation Model BluStellar Guiding Customers into the Future : BluStellar | NEC

(Note 5)

"cotomi" is the name of NEC's proprietary AI core technology. The name reflects NEC's aspiration for "events (koto) to flourish (minoru)," and embodies its desire to be a partner that walks alongside its customers.

Generative AI : BluStellar AI | NEC

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NEC AI Business & Strategy Division AI Business Development Group

E-Mail: [email protected]

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  • Source: PR TIMES
  • Category: テクノロジー
  • Organizations: NEC / Gartner