Collaboration with Shinshu's famous souvenir, Raicho no Sato! 'Suica's Penguin x Raicho no Sato Gauze Towel Can' will be released on Wednesday, May 20, 2026!

JR East Cross Station Retail Company (Location: Shibuya-ku, Tokyo; Company President: Toru Takahashi) will sell an original product, 'Suica's Penguin x Raicho no Sato Gauze Towel Can,' a collaboration between Tanaka-ya's 'Raicho no Sato Gauze Towel' and 'Suica's Penguin.'

<About Suica's Penguin x Raicho no Sato Gauze Towel Can>

◎ This is a collaboration product between the 'Raicho no Sato Gauze Towel,' featuring the design of the famous Shinshu confectionery Raicho no Sato, and 'Suica's Penguin.' *Sweets are not included.

◎ The can container and gauze towel feature a cute design of Suica's Penguin enjoying mountain climbing.

◎ The gauze towel is finished in the Senshu region, one of Japan's three major towel production areas, and has a gentle touch. Please use it as a memory of your trip or as a souvenir for your loved ones.

ⒸChiharu Sakazaki／JR East／DENTSU *This design is from the development stage. *Suica is a registered trademark of East Japan Railway Company. *Suica's Penguin is the character for East Japan Railway Company's 'Suica.'

Release Date: Wednesday, May 20, 2026

Product Name: 'Suica's Penguin x Raicho no Sato Gauze Towel Can'

Contents: 1 gauze towel (Size: Approx. 340mm (H) x 840mm (W)), 1 can container

Price: 1,600 yen (tax included)

Sales Locations: NewDays, NewDays Mini, NewDays KIOSK in Nagano Prefecture *Some stores may not carry the product, and sales locations may change or be added. *We do not accept reservations or holds. Please understand in advance.

For inquiries regarding this press release: JR East Cross Station Co., Ltd. [email protected]