JR East Cross Station Development Company is launching the 13th installment of its regional revitalization project, 'Jino-Mono LOVER,' titled 'Fukushima Sake and Fermentation LOVER' Pop-Up Shop, in conjunction with the 2026 Fukushima Destination Campaign.

The theme for this event is 'Sake, Fermentation, and Summer Retreat Travel.' The shop highlights sake from Fukushima Prefecture—which boasts the highest number of gold awards at the National New Sake Appraisal—and its fermentation culture, including miso, soy sauce, and koji.

[Event Details] (1) JR Ueno Station (Ecute Ueno) Venue: Ecute Ueno Event Space 'Tomarigi' (inside 3F ticket gate) Period: June 15 (Mon) – 21 (Sun)

(2) JR Nippori Station (Ecute Nippori) Venue: JR Nippori Station Concourse (inside North ticket gate) Period: June 23 (Tue) – June 30 (Tue)

About 25 types of carefully selected sake from Fukushima's three regions (Aizu, Nakadori, and Hamadori) will be available. Additionally, traditional local dishes and new fermented snacks paired with sake will be sold.

*Alcohol will not be sold or provided to those under 20.

FACT BOX

  • Source: PR TIMES
  • Category: Event