Summer is finally here! We'll be rolling out initiatives so you can take a break at Bex Coffee while working hard every day through the heat! Let's beat the intense heat with the limited edition "Suica Penguin" design!

Bex Coffee Shop, operated by JR East Cross Station Co., Ltd. Foods Company (Headquarters: Shibuya-ku, Tokyo; Company President: Hirofumi Nakamata), aims to be an "oasis" this summer, when intense heat is expected, where customers can take a moment to relax with delicious coffee and food amidst their busy daily lives, offering a place for a brief respite, a mental reset, and hydration/energy replenishment. We will be sequentially launching various campaigns featuring the limited edition Suica Penguin design, with the hope that customers will feel free to stop by for hydration.

Additionally, starting July 7, 2026, we will be offering our popular summer classic drink, "Rich Lemonade," made with Setouchi lemon juice, for a limited time.

*1: An aid station refers to a water station set up at various points along a marathon course, for example, to provide hydration, electrolytes, and carbohydrates.

©Chiharu Sakazaki / JR East / DENTSU Suica by JR East

Suica and Mobile Suica are registered trademarks of East Japan Railway Company.

The Suica Penguin is the character for JR East's "Suica."

Rich Lemonade Product Details

● Rich Lemonade

R size ¥510~ (tax included) / L size ¥560~ (tax included) /

XL size ¥610~ (tax included)

[Sales Period] July 7, 2026 (Tue) - September 30, 2026 (Wed) (scheduled)

Made with Setouchi lemon*2 juice as a base, this classic lemonade has a balanced tartness and refreshing sweetness. We've added a sauce concentrated with lemon peel and juice to create an even richer lemonade.

*2: The cut lemon is not from Setouchi.

[Sales Stores] All Bex Coffee Shop locations

Store List

Bex Coffee Shop Official LINE Limited Coupon Present

1. LINE Friends Exclusive "Rich Lemonade" and "Lemonade" ¥100 OFF Coupon!

● A ¥100 OFF coupon usable for all sizes of "Rich Lemonade" and "Lemonade."

[Period] July 7, 2026 (Tue) - September 30, 2026 (Wed)

[Eligible Recipients]

1 Those who become official LINE friends by July 6

2 Those who become official LINE friends during the period

*Coupon valid until: July 7, 2026 (Tue) - September 30, 2026 (Wed)

2. July 20th is Bex Coffee Day! LINE Friends Exclusive "Special Free Coffee & Tea Coupon"!

To express our gratitude to the customers who have supported us for so long since the opening of the first Bex Coffee Shop at Omiya Station on July 20, 1995, we have designated July 20th as "Bex Coffee Day."

Every year on July 20th, it is a special day for Bex to deliver gratitude to our customers, and we will continue to foster it as an important culture that deepens the bond between us and our customers.

● A special free coupon redeemable for one cup of coffee, iced coffee, iced tea (regular size), or tea (one size) will be distributed.

[Distribution Date & Time] July 20, 2026 (Mon, Holiday) 10:00 AM

[Eligible Recipients]

Those who become official LINE friends by July 19

*Coupon valid until: July 20, 2026 (Mon) - August 31, 2026 (Mon)

▼ Click here for the Bex Coffee Shop Official LINE Account

https://page.line.me/693aeiag?oat_content=url&openQrModal=true

We will deliver information like this on our official LINE:

・Information on seasonal limited-time menus

・Announcements of new stores and campaigns

We want to help make your daily life at the station more enjoyable.

Please let Bex Coffee Shop support your everyday.

Bex Official LINE

Boost Your Summer! XL size iced drinks now available at all stores for a limited time!

In recent years, summer has arrived earlier and the hot season has been prolonged.

With the desire for customers who visit Bex Coffee to feel refreshed and leave with a renewed spirit to "try one more time!", we have expanded the sale of XL size iced drinks to all stores for a limited time.

The XL size is approximately 1.5 times the regular size. Enjoy the refreshing feeling of drinking a generous amount.

[Sales Period] July 7, 2026 (Tue) - September 30, 2026 (Wed) (scheduled)

[XL Size Sales Lineup]

・Rich Lemonade

・Lemonade

・Iced Coffee

・Iced Tea

・Iced Lemon Tea

・Iced Jasmine Tea

・100% Apple Juice

*Sales may vary by store. Please understand.

About Bex Coffee Shop

We aim to be a shop that stays close to our customers' daily lives and offers new value to their lives through a cup of coffee. That is the aspiration of Bex Coffee Shop.

We offer aromatic, special blend coffee made with beans from coffee-producing countries around the world, ground in-store, along with carefully baked, homemade paninis and various seasonal fair menus, ensuring that customers can discover something new with every visit.

With 72 stores mainly in station complexes in the Tokyo metropolitan area, we are a coffee shop that will celebrate our 30th anniversary with our customers in 2025.

About JR East Cross Station Co., Ltd.

Company Name: JR East Cross Station Co., Ltd.

Headquarters: South Gate Shinjuku Building 6F, 5-33-8 Sendagaya, Shibuya-ku, Tokyo

Established: April 1, 2021 (Reiwa 3)

President & CEO: Atsuko Ito

Capital: 4.11 billion yen (100% subsidiary of JR East)

The company is comprised of four business units: the Retail Company, which operates convenience stores such as "NewDays" and specialty stores; the Foods Company, which focuses on food and beverage manufacturing and sales, including "Irorian Kiraku," "Bex Coffee Shop," "Honnoriyya," and "Ekiben-ya"; the Water Business Company, which operates vending machine businesses in stations and sells original products like "From AQUA" under the acure brand; and the Development Company, which operates station commercial facilities such as "ecute" and "Gransta."