JR-Cross to Host 'Suica Summer Festival' at Tokyo Station, Releases New Product Lineup

JR-EAST Cross Station Co., Ltd. (Location: Shibuya-ku, Tokyo, Representative Director: Atsuko Ito, hereinafter 'JR-Cross') will hold the Suica Summer Festival event. We will inform you about the product information handled at the event sales 'Pensta POP-UP Store' and 'Orange Page shop', and the 'Suica Big Lottery' which you can participate in by shopping with Suica.

Overview of 'Suica Summer Festival Powered by JR-Cross'

・Event Date July 24 (Fri) to July 26 (Sun), 2026, 9:00 AM to 8:00 PM (until 5:00 PM on the last day)

・Venue 'Pensta POP-UP Store' and 'Suica Big Lottery'... Tokyo Station, B1F, Inside the Ticket Gate, Grand Sta. Tokyo Event Space 'Square Zero' 'Orange Page shop' and 'Suica Penguin Photo Session'... Tokyo Station, B1F, Outside the Ticket Gate, 'Dynamo Square'

'Pensta POP-UP Store' Sales Items: Chicken Bento Collaboration Products Appear Again This Year!

Suica Penguin Chicken Rice Ball 1,300 yen (tax included)

Continuing from last year, collaborating with the long-selling station bento 'Chicken Bento'! The special package and varied menu unique to the collaboration are attractive.

This bento comes with a resin chopstick designed with the Suica Penguin, which you can enjoy even after eating.

Suica Penguin x Chicken Bento Insulated Bag 1,100 yen (tax included)

Two chicken bentos fit perfectly.

Limited quantity, so please hurry!

*Note: The insulated bag does not come with the bento.

*Note: The insulated bag will also be sold at JRE MALL after the event.

Sales start from 12:00 PM on July 27, 2026 (Mon) *Please check the product page for details.

https://shopping.jreast.co.jp/products/detail/s361/s361-91 (Scheduled to open on July 16)

'Pensta POP-UP Store' Sales Items: 'Suica Penguin Kamaboko' Makes Its Debut!

Suica Penguin Kamaboko Slices 12 pieces 780 yen (tax included) *Requires refrigeration. A cooling agent will be attached at the time of sale.

We have made the face of the Suica Penguin into kamaboko. No knife needed, and it's delicious right away. This kamaboko can instantly brighten up your table with just one piece, whether it's in your bento or as a topping for noodles.

Limited sale at Pensta POP-UP Store from July 24 to 26, 2026!

We will produce 1,000 pieces in the first production.

We may increase production depending on the sales situation.

'Pensta POP-UP Store' Sales Items (Examples)

Taniagawa Renpo's Natural Water by From AQUA 550ml

Suica Penguin Label Each 108 yen (tax included)

Release Date: July 16, 2026 ~ *Will be released sequentially at NewDays

'Taniagawa Renpo's Natural Water by From AQUA' Summer Limited Edition Suica Penguin Label. The label features the Suica Penguin and its child enjoying the summer cutely, with three illustrations themed around fireworks, yo-yos, and the sea.

Suica Penguin Puffy Sticker 1,000 yen (tax included)

We have made the summer festival original design into a three-dimensional sticker that doesn't dent when pressed.

Suica Penguin Tile Magnet Each 800 yen (tax included)

This is a tile magnet made of ceramic with the summer festival design printed on it. There are 16 types of designs released at the summer festival. Size approximately 45×45×9mm.

Suica Penguin Fluffy Towel Handkerchief Each 880 yen (tax included)

New patterns 'kakigori' and 'kongari' have appeared in the popular 'Fluffy Towel Handkerchief' at Pensta! The refreshing summer-like color scheme and the piping color that serves as an accent are the highlights! ♪

Suica Penguin Scarf Towel Each 1,980 yen (tax included)

Scarf towel perfect for summer events

Just wearing it around your neck makes your face area instantly bright and lively, boosting the festival mood.

Two types: 'Yo-yo' and 'Hanabi'.

Suica Penguin Cooling Towel Each 1,200 yen (tax included)

This towel becomes cool when you wet it, squeeze it tightly, and shake it. As long as it's wet, shaking it brings back the coolness! Two types with summer festival designs: 'Kongari' and 'Yo-yo'. A must-have summer helper! ♪

Suica Penguin Loop Attached Character Wipe Towel 1,160 yen (tax included)

A cute mascot-like Suica Penguin-shaped loop-attached towel. The fluffy fabric wipes away water well, and it's very practical! Of course, it's great for the water areas at home, and you can also attach it to your bag as a handkerchief substitute. It comes with a name tag, so it's also recommended for children's use at nurseries or during leisure activities!

Suica Penguin Summer Festival T-Shirt Each 4,290 yen (tax included)

Two types: Navy 'Hanabi' with a backdrop of large fireworks imagined in the summer night sky, and White 'Kongari' with eye-catching front printing. Available in two sizes: M and L.

A perfect one piece for fun summer outings and events!

[Suica Penguin x OJICO] T-Shirt 'Marunouchi Station Building and Banana'

Kids' Size (90cm~145cm) Each 4,840 yen~ / Adult Size (Unisex S~LL) Each 6,380 yen (tax included)

Early sale at the event for the new 'Suica Penguin x OJICO'! The front features a child penguin looking up at the starry sky, and the back features the Suica Penguin sleeping on a banana floating in the night sky above the Tokyo Station symbol 'Marunouchi Station Building'. Additionally, this unique T-shirt has a glow-in-the-dark design where the white parts glow in the dark. You can also enjoy matching with your family!

[Suica Penguin x OJICO] T-Shirt 'Marunouchi Station Building and Watermelon'

Kids' Size (90cm~145cm) Each 4,290 yen~ / Adult Size (Unisex S~LL) Each 5,830 yen (tax included)

Early sale at the event for the new 'Suica Penguin x OJICO'! The front features the Suica Penguin and its child happily eating a watermelon, and the back features the Tokyo Station symbol 'Marunouchi Station Building' and a large launched firework coloring the night sky. This unique T-shirt is perfect for summer outings and is full of playful charm!

Suica Penguin Summer Festival Small Pouch Each 880 yen (tax included)

A mini pouch with a convenient size for carrying and organizing small items.

All four designs: 'Hanabi', 'Kongari', 'Yo-yo', and 'Kakigori'.

Each illustration is cute, and choosing one is also fun!

Suica Penguin Micro Mini Tote Each 550 yen (tax included)

Release Date: July 24, 2026

The micro mini tote with a cute summer festival design can be arranged in various ways!

You can make your favorite stuffed animal hold it, store small items, or it's also perfect as a small gift! ♪

Suica Penguin Lunch Pouch Each 880 yen (tax included)

A pouch with a stand perfect for lunch boxes. Two types: 'Ouen' (cheering) and 'Omu Rice'.