JR East has announced a collaboration with idol group "=LOVE" from May 19 to June 30, 2026. The campaign includes a digital stamp rally across 20 stations in the Tokyo area and on Shinkansen lines, offering prizes like signed merchandise. Passengers on selected Shinkansen routes can enjoy exclusive audio content by members via the "Locatone" app. Special station announcements by group members will also be broadcast at specific stations to encourage regional travel and boost the "content-axis" flow strategy.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン