Advertising Series Posing Corporate and Social Challenges as 'Questions' Begins May 11

The Japan Research Institute, Ltd. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Atsushi Uchikawa; hereinafter "JRI") will launch an advertising series, including TV commercials, that poses corporate and social challenges as "questions." Starting Monday, May 11, 2026, the "General Remarks" episode, "EV Battery Circular Economy" episode, "Management Research Center" episode, and "IT Solutions ~ Core Systems" episode will be rolled out.

In an uncertain era characterized by rapid and complex changes, it is extremely important to accurately identify the essence of challenges and possess clear judgment criteria. This enhances management clarity, improves the quality of decision-making, and leads to satisfactory problem-solving.

Therefore, JRI's new advertising series, under the catchphrase "Question the Future, Drive the Present," aims to pose future-oriented challenges faced by corporations and society as "questions" and to collaboratively consider directions for their resolution. This time, in addition to the "General Remarks" episode, which illustrates JRI's approach to problem-solving, we have produced and will deploy the "EV Battery Circular Economy" episode, which advocates for the domestic utilization of used EV batteries; the "Management Research Center" episode, which questions the meaning of AI utilization in management; and the "IT Solutions ~ Core Systems" episode, which considers the role demanded of financial groups' core systems in modern society.

JRI is a comprehensive information services company with three functions: a think tank, consulting, and IT solutions. Through this advertising series, JRI will share its perspectives on management and social challenges with everyone and provide support for problem-solving.

Outline of this Advertising Series Deployment 1. TV Commercials ・Titles: "General Remarks" 15 seconds, "EV Battery Circular Economy" 15 seconds, "Management Research Center" 15 seconds, "IT Solutions ~ Core Systems" 15 seconds ・Broadcast Period: From Monday, May 11, 2026 ・Broadcast Area: Kanto region This TV commercial series will also be released on JRI's official YouTube channel from Monday, May 11, 2026. "General Remarks" 15 seconds URL: https://youtu.be/TUZ73rdcUAU "EV Battery Circular Economy" 15 seconds URL: https://youtu.be/WsbgcoVqGjg "Management Research Center" 15 seconds URL: https://youtu.be/ixdJ8aNJd8s "IT Solutions ~ Core Systems" 15 seconds URL: https://youtu.be/yahG7oW1uDs

2. Transit Advertising In conjunction with the TV commercial broadcast, transit advertising with the same content will also be deployed. ・Posting Locations: [Billboards] JR Tokyo Station conventional lines concourse, Shinkansen platform staircase top, Tokyo Metro Marunouchi Line Otemachi Station platform (year-round from May 12, 2026) [Digital Signage] Tokyo Metro Otemachi Station, Nagatacho Station, Tameike-sanno Station, Shinjuku-sanchome Station premises, JR Shinjuku Station, Shibuya Station, Shinbashi Station fronts (May 11 - May 31, 2026)

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Contact for this matter Public Relations Department, Yamaguchi Phone: 080-7154-5017