To commemorate the 15th anniversary of 'Piyorin,' the original dessert by JR Tokai Food Service Co., Ltd. (HQ: Nagoya, Aichi; President: Kenichi Iwashita), Kachigawa Station on the Chuo Line (Kasugai City, Aichi Prefecture) will be decorated with Piyorin illustrations.

Beneath the elevated tracks near Kachigawa Station lies the 'Piyorin Atelier,' the production workshop, and the 'Piyorin Shop Atelier,' which serves many customers daily. The station decoration aims to widely inform passengers that Piyorin is 'born' right near Kachigawa Station and to help locals feel a deeper connection to the brand.

◆ Decorations Reflecting the 'Town Where Piyorin is Born' The decoration features a combination of illustrations of the 'Piyorin Shop Atelier' and the 315-series trains running on the Chuo Line, designed to evoke Piyorin's fluffy appearance and the jiggly texture of its pudding. These designs will adorn the walls, pillars, and ceiling near the ticket gates, creating a space filled with Piyorin for station users.

<Implementation Overview> ■ Duration: July 1, 2026 (Wed) – June 30, 2027 (Wed) (Scheduled) ■ Location: Near the ticket gates of Kachigawa Station, Chuo Line

About 'Piyorin' Piyorin is a fresh, chick-shaped dessert made by wrapping pudding using eggs from the local 'Nagoya Cochin' breed in rich vanilla-scented Bavarian cream, coated with powdered sponge cake. It is sold at stores within Nagoya Station and at the production facility in Kasugai City. It celebrates its 15th anniversary on July 1, 2026.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン