JTB Corporation will launch the domestic travel campaign 'Nihon no Shun: Kyushu' from Thursday, October 1, 2026, to Wednesday, March 31, 2027. 'Nihon no Shun' (Japan's Seasons) is a campaign initiated by the JTB Group in 1998 with the theme of 'Rediscovering Japan's Charm,' aimed at revitalizing domestic tourist destinations. By uncovering the seasonal appeal of local regions and enabling more people to experience their unique attractions through travel, the campaign contributes to regional revitalization.
● Official Website: https://www.jtb.co.jp/kokunai/area/kyushu/
● Campaign Book: https://dp.jtb.co.jp/lookjtb/dp/pamphlet/2026_ace_2469021
● JTB Nihon no Shun Official Instagram: https://www.instagram.com/jtb_nihonnoshun/
※ Starting mid-August 2026 on the official website, and from October 2026 on Instagram, information related to 'Nihon no Shun: Kyushu' will be released sequentially.
◆ Campaign Period: October 1, 2026 (Thu) – March 31, 2027 (Wed)
◆ Target Region: Seven prefectures of Kyushu (Fukuoka, Saga, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima)
◆ Slogan: The Colorful Charm of Kyushu — Relaxing Kyushu
◆ Concept: Kyushu has long flourished as a gateway for foreign exchange and culture. A miraculous island where each of its seven prefectures shines with unique character. Alongside world-renowned hot springs, it boasts breathtaking natural landscapes and a treasure trove of gourmet cuisine shaped by a thousand years of history.
These charms will be presented through the themes of 'cuisine,' 'nature,' 'hot springs,' and 'culture/history,' telling their stories to enrich travelers' experiences.
◆ Campaign Logo: A heptagon with seven points, symbolizing the seven prefectures of Kyushu each radiating their distinct personalities. Inspired by 'Hakata Ori' (Hakata weaving), 'Ko-Imari' (antique Imari ware), 'Nagasaki Flag,' 'Onsen Mark,' 'Higo Hana Kōza,' 'Hyūga Tsumugi,' and 'Satsuma Kiriko' (Satsuma cut glass).
＜Future 'Nihon no Shun' Campaign Regions＞ Keywords:
FACT BOX
- Source: PR TIMES
- Category: キャンペーン