Pooh's Adorable "Rurubu" Guidebook Arrives! - Commemorating the 100th Anniversary of Winnie the Pooh's Original Birth - "Rurubu Winnie the Pooh" Reservations Start June 12, 2026

JTB Publishing Co., Ltd. (Koto-ku, Tokyo, President and CEO: Hiroyuki Morisaki), which provides travel and lifestyle information within the JTB Group, began accepting reservations for "Rurubu Winnie the Pooh" (to be released on August 3, 2026) on Friday, June 12, 2026.

*Details are subject to change.

©Disney

Based on the "Winnie the Pooh" works, by A. A. Milne and E. H. Shepard.

To commemorate the 100th anniversary of the original work's birth on October 14, 2026, the guidebook "Rurubu Winnie the Pooh," featuring the beloved bear and plush toy loved worldwide, will be released on August 3rd, which is Pooh's favorite "honey" day!

<Contents of this Book>

[Introduction to Characters and Stories of Each Work]

This book provides a detailed and engaging explanation of the beloved characters appearing in the "Winnie the Pooh" series, including Disney Animation's "Winnie the Pooh," and more. It also introduces the stories of works focusing on characters other than Pooh, such as Tigger and Piglet.

*Details are subject to change.

©Disney

Based on the "Winnie the Pooh" works, by A. A. Milne and E. H. Shepard.

[Introduction to Spots Where You Can Experience Pooh's World]

This section introduces Ashdown Forest in the UK, which served as the model for the Hundred Acre Wood where Pooh and his friends live, as well as London, the filming location for the live-action movie "Christopher Robin." The content is designed to evoke the atmosphere of the stories.

*Details are subject to change.

©Disney

Based on the "Winnie the Pooh" works, by A. A. Milne and E. H. Shepard.

[Meet Pooh! Introduction to Resorts Around the World]

● Walt Disney World Resort in Florida

● Disneyland Resort in California

● Tokyo Disneyland

● Hong Kong Disneyland

● Disneyland Paris

This section introduces places where you can meet Pooh, attractions, and merchandise at these five Disney resorts.

*Details are subject to change.

©Disney

Based on the "Winnie the Pooh" works, by A. A. Milne and E. H. Shepard.

[Newly Drawn Cover and Frontispiece!]

The cover and frontispiece feature a special design of Pooh that can only be seen in this book. You can enjoy Pooh's cuteness by removing or attaching the cover according to your preference!

<Full Cover>

*Details are subject to change.

©Disney

Based on the "Winnie the Pooh" works, by A. A. Milne and E. H. Shepard.

<Full Frontispiece>

*Details are subject to change.

©Disney

Based on the "Winnie the Pooh" works, by A. A. Milne and E. H. Shepard.

[Luxurious Bonus Stickers and Poster!]

This book comes with two major bonus items: stickers designed to commemorate the 100th anniversary of "Winnie the Pooh's" original debut, and a double-sided poster featuring famous scenes from the Disney Animation movie "Winnie the Pooh" (2011). These are very cute designs unique to Pooh's anniversary.

<Stickers>

*Details are subject to change.

©Disney

Based on the "Winnie the Pooh" works, by A. A. Milne and E. H. Shepard.

<Poster> (Double-sided: Approx. 338mm height x 488mm width)

*Details are subject to change.

©Disney

Based on the "Winnie the Pooh" works, by A. A. Milne and E. H. Shepard.

[Must-See for Pooh Fans! Introduction to Merchandise & Event Information]

This section features a wide array of "Pooh-katsu" (Pooh-related activities) items available at Disney Stores and other locations that fans will surely want. You're bound to find your favorite merchandise! Furthermore, it introduces "Winnie the Pooh" events touring nationwide to celebrate the 100th anniversary of the original work. Be sure to check out the photo spots that recreate scenes from the movie and the exclusive merchandise available only at the venue.

*Details are subject to change.

©Disney

Based on the "Winnie the Pooh" works, by A. A. Milne and E. H. Shepard.

<Book Details>

[Book Title] "Rurubu Winnie the Pooh"

[Price] 2,860 yen (10% tax included)

[Specifications] AB size (257mm height x 210mm width), 80 pages (all color)

Special Bonus ① "Winnie the Pooh" Original Debut 100th Anniversary Stickers, ② Famous Scene Poster from Disney Animation's "Winnie the Pooh" (2011)

[Reservation Start Date] Friday, June 12, 2026

[Release Date] Monday, August 3, 2026

[Publisher] JTB Publishing

[Sales] Bookstores nationwide, online bookstores

Amazon https://www.amazon.co.jp/dp/4533174183

Rakuten Books http://books.rakuten.co.jp/rdt/item/?sid=213310&sno=ISBN:9784533174186

Press Release PDF for this matter

d24732-627-dd4393b4d160e7331cc12b59210dc521.pdf