Tripellet Inc. Launches Japan Cross-Regional Tourism Promotion with 'Have Fun Pass' at Japan Expo in France

Tripellet Inc. (Headquarters: Taiwan), operator of the travel app 'Travel Contents' (350,000 global downloads) for inbound tourists, will partner with SEFA EVENT, the Japan National Tourism Organization (JNTO), and domestic tourism-related organizations to conduct a promotion at 'Japan Expo', one of Europe's largest Japanese culture events, held in Paris, France, in July 2026.

Project Background and Objectives In the 2025 project "Share your Japan" (planned by Japan Expo), Tripellet Inc. collaborated with Universal Studios Japan (USJ), JNTO, JR West, Team KANSAI, and the Hiroshima Tourism Association to deploy a cross-regional tourism promotion utilizing the digital ticket 'Have Fun Pass'.

The French market targeted by this project has a strong interest in Japanese culture, and Japan Expo serves as an influential international stage, acting as a hub for Japan tourism where fans from across Europe gather. Last year, the promotion recorded approximately 800.6 million media impressions (potential reach and exposure) through social media posts by European influencers, contributing significantly to expanding interest in travel to Japan within the French market.

Developments in 2026 In July 2026, the project will expand the cross-regional travel model by including the Tohoku region. Five renowned French KOLs will be invited to participate in an experiential promotion that seamlessly connects travel and activity experiences by combining JR West rail passes with the 'Have Fun Pass'.

The influencers will travel through metropolitan entertainment venues, including Universal Studios Japan, as well as local tourist resources in Miyagi, Hiroshima, Okayama, Yamaguchi (Hagi), and Shiga. Through a reservation-free system that allows for free participation, they will share the multifaceted charm of various Japanese locations with the world. This initiative aims to seamlessly link large-scale leisure facilities in major cities with regional tourist resources, promoting the construction of new cross-regional travel routes.

The 'Have Fun Pass' Series Covering Japan The 'Have Fun Pass' series, developed by Travel Contents, is a digital ticket that provides inbound tourists with 'freedom of choice' by allowing them to freely combine sightseeing, dining, and activity facilities for each area.

Currently, in addition to regional passes for Hokkaido, Tohoku, Tokyo, Kansai, Okayama, Hiroshima, Yamaguchi, Kyushu, Kitakyushu/Shimonoseki, Okinawa, Saga, Kagawa, Wakayama, Tottori, Fukuoka, Shimane, and Toyama, a nationwide pass is also available.

In April 2026, the company launched the 'Have Fun Tohoku Pass', which condenses the diverse charms of Tohoku, in collaboration with local governments including the Miyagi Tourism Association.

Furthermore, the 'Have Fun in Kansai Premium Pass', centered on USJ and JR West rail passes, is being utilized in this promotion as a mechanism to facilitate travel by seamlessly connecting urban and regional areas.

Co-creation for Expanding Inbound Tourism Toward 2027 Building on the expertise in cross-regional travel promotion gained through efforts at Japan Expo, 'Travel Contents' plans to expand awareness and travel promotion efforts beyond the European market to North American and Asian markets. By deepening collaborations with transportation, tourist facilities, and regional content, they aim to foster an environment where inbound tourists can move across regions and engage in various experiences.

In addition, the company intends to expand its collaborations with tourism facilities, local governments, and companies that support this initiative, aiming to enhance the value of inbound tourism through co-creation and further expand demand toward 2027.