JUN CO., LTD. (Headquarters: Minato-ku, Tokyo; President & CEO: Susumu Sasaki; hereinafter "JUN"), which operates the women's brand "VIS", is launching functional miscellaneous goods that combine fashion and comfort for the hot summer.

With severe heat expected again this year, "VIS" is offering a lineup of items with UV protection, heat shielding, and cooling functions.

For women who "don't want to compromise on fashion even in the heat," the brand is rolling out bags, sandals, and UV hats that combine design and practicality.

Particularly, the UV hat series achieves a 99% UV cut rate and a maximum perceived temperature reduction of 18°C* compared to wearing no hat. The outer material and inside feature a silver coating with a heat-shielding effect, reflecting the sun's heat to prevent heat buildup inside the hat. Furthermore, it is equipped with functionality to keep you comfortable and clean during the hot season, such as sweat-absorbing tape with antibacterial and odor-resistant properties, water-repellent finish, and hand-washability at home.

In addition, items that comfortably support outings and commuting in the hot season, such as bags with cooling pouches and lightweight sandals, are also available.

*Tested via JIS L1951 heat shielding test.

Furthermore, a special page will be released to comfortably update your summer styling.

Click here for the special page

Item Lineup

Shoulder Tote Bag with Cooling Function Price: ¥7,909 (tax included) Colors: Black/Ecru/Beige type/Green type Size: Free Product Number: BVX36040 Number of main body pockets: Inside x 1 Number of pouch pockets: Inside x 2 A4 storage: Yes Long wallet storage: Yes 500ml PET bottle storage: Yes A shoulder tote bag with a cooling pouch, convenient for summer outings and commuting. It can be used not only as a lunch bag but also for multiple purposes such as storing PET bottles and cosmetics. Combining moderate softness and lightness, the design blends into a wide range of scenes from work to daily use. Click here for the special page on bags with cooling functions Click here for product details

3-Layer Front Ribbon Bag / Shoulder Bag / Basket Bag Price: ¥6,919 (tax included) Colors: Black/ Black type/Off White/Beige type Size: Free Product Number: BVX46040 Number of pockets: Inside x 2 Long wallet storage: Yes 500ml PET bottle: Yes A4 storage: No Shoulder strap: Yes (length adjustable) A 2WAY bag with an elegant ribbon design that elevates the seasonal mood. With a lightweight texture, it is highly versatile for everything from summer commuting styles to holiday outfits. The three-layer structure makes it easy to sort belongings, and the opening has a zipper closure to hide the contents. The inner pocket on the back side is a convenient design that allows quick access to IC cards and keys even with the zipper closed. A carabiner-style ring is adopted for the handle part, allowing the handle to be removed and used as a shoulder bag. You can enjoy arrangements tailored to the scene. Click here for product details

UV Hat with Neck Cover Price: ¥3,949 (tax included) Colors: Black/Beige Size: Free Product Number: BVU16030 A UV hat that offers a comfortable fit with a wide brim design that firmly covers the face area and a neck cover that is safe even when commuting by bicycle. It uses a silver coating finish with a heat-shielding effect and sweat-absorbing tape with antibacterial and odor-resistant functions, allowing you to wear it comfortably even in the hot season. Click here for product details

UV Cap with Neck Cover Price: ¥3,949 (tax included) Colors: Black/Beige Size: Free Product Number: BVU16020 A UV cap with a detachable neck cover that allows you to enjoy arrangements according to the scene. The size is adjustable, and it can be folded softly for convenient carrying. Treated with a heat-shielding effect and water-repellent finish, it comfortably supports summer outings. Click here for product details

[Web Exclusive] UV Hat with Neck & Face Cover Price: ¥4,389 (tax included) Colors: Black/Beige Size: Free Product Number: BVU86010 A UV hat with detachable face and neck covers that firmly protects your face area from strong sunlight. In addition to a wide brim design and breathable mesh specifications, it adopts heat-shielding processing and sweat-absorbing tape with antibacterial and odor-resistant functions, ensuring a comfortable fit. Click here for product details

Rhinestone Sandals Price: ¥6,589 (tax included) Colors: Black/ Ecru Size: M/L Product Number: BVA16030 Straps studded with gorgeous rhinestones,

FACT BOX

  • Source: PR TIMES
  • Category: New Product