The 'White Company Certification' operated by the Japan Next Generation Enterprise Promotion Organization (commonly known as the White Foundation) is the only comprehensive corporate evaluation system in Japan.
This certification does not merely target 'non-black (non-exploitative) companies', but rather 'companies supported by families and society that should be passed on to the next generation.'
A comprehensive evaluation is conducted based on strict criteria spanning 70 items, including business models, human resource development, flexible working styles, diversity, health management, and compliance with labor laws. As of May 2026, a total of 668 companies have acquired this certification.
Newly added to this list is Atlas Co., Ltd., which acquired the White Company Certification as of May 1, 2026.
Company Information: Atlas Co., Ltd.
Philosophy: 'Enrich and create happiness for everyone involved with Atlas.'
Atlas Co., Ltd. provides healthcare services primarily in Tokyo, Chiba, and Kanagawa, under the mission of 'raising the health standard of local communities and contributing to the improvement of people's quality of life.'
Notably, the company explicitly aims to be 'an enterprise where both patients and staff can smile.'
The belief that an organization where working staff are physically and mentally healthy and can continue to grow as individuals is essential—especially for a business that supports physical ailments—presents a new standard of value for the industry.
Background of Certification Review: 'Challenging Industry Issues'
In the healthcare industry, talent shortages and early turnover are serious social issues. The company firmly believes that an environment where staff can confidently build their future careers directly translates into 'high-quality support focused on preventing recurrence' for patients.
Pursuing both 'work-life balance' and 'professional growth' is by no means easy. However, the company's ambition to tackle environmental improvements by setting the rigorous White Company Certification as a benchmark, in order to remain a trusted entity in the community, deeply aligns with the foundation's philosophy.
Foundation's Evaluation: 'Step-by-Step Education that Turns Beginners into Professionals'
During this review, the company's 'consistent education system extending from newcomer training to manager training' was highly evaluated. The ability for even inexperienced staff to gradually hone not only their technical skills but also their 'human skills' and 'management skills' through an individual practice system and in-house study sessions is an overwhelming strength of the company.
Furthermore, its transparent declaration to 'continuously work towards maintaining a better working environment', without hiding the challenges that come with multi-store expansion, is proof of sincere organizational management. Efforts to gather feedback through regular interviews and establish a culture of team support can serve as a role model for the industry.
Thoughts and Challenges of Atlas Co., Ltd. Representative, Mr. Nishimura
Yuichiro Nishimura, Representative of Atlas Co., Ltd.
Becoming a Company Families Can Be Proud Of: An Accumulating 'Chain of Smiles'
We perceive the realization of our vision not as a transient effort, but as something shaped by daily accumulation. While we naturally proceed with the development of systems and structures, we aim beyond that, striving for a state where gratitude and trust arise naturally in daily relationships. Using this White Company Certification as one indicator, we will nurture this value throughout the organization so that we can continue to be a company that employees and their families are proud of.
Sublimating strengths into 'systems' and tackling the challenge of organizational strengthening, the journey of Atlas Co., Ltd. is the challenge of a next-generation healthcare company, proving that staff growth directly connects to community contribution.
The White Company Certification sympathizes with the company's belief of 'aiming to be a company where both patients and staff can smile while contributing to the local community', strongly supporting this endeavor.
Company Overview Company Name: Atlas Co., Ltd. Headquarters: 13F Area Shinagawa, 1-9-36 Konan, Minato-ku, Tokyo Representative: Yuichiro Nishimura Website: https://atlas-group24.com/ Business Description: Operates osteopathic clinics, acupuncture clinics, and chiropractic salons centered on AI analysis and specialized correction. Provides treatment services aimed at fundamental improvement and recurrence prevention for physical issues such as stiff shoulders, back pain, and poor posture.
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- Source: PR TIMES
- Category: News