Sumarch, a Real Estate and Housing Firm in Aichi, Obtains 'White Company Certification' and Promotes Reform for Growth

The 'White Company Certification,' operated by the Japan Next Generation Enterprise Promotion Organization (White Foundation), is the only comprehensive corporate evaluation system in Japan.

This certification targets companies that are not merely 'not black' (not exploitative), but rather 'companies supported by families and society that we want to leave to the next generation.'

Evaluations are based on strict criteria covering 70 items, including business models, human resource development, flexible work styles, diversity, health-oriented management, and labor law compliance. As of May 2026, a total of 668 companies have received this certification.

Sumarch Co., Ltd. newly obtained this certification on May 1, 2026.

Sumarch's Origin: Overturning Images of the Real Estate and Housing Industry

The real estate and housing industry is under pressure across the board to improve labor environments and work styles.

Within this landscape, Sumarch Co., Ltd. (hereinafter referred to as 'Sumarch') operates with the philosophy of 'Creating the Best and Spreading Inspiration,' accompanying customers in major life decisions such as house hunting, home construction, renovation, and property sales.

By addressing the life turning points of each individual, the company strives to provide services that make customers genuinely feel, 'I'm glad I left it to you.'

The White Foundation particularly noted Sumarch's stance on remaining a company that employees can be proud of. Instead of just pursuing numerical targets for 'ease of work,' they seek an environment where employees themselves feel glad to work, including opportunities for growth and challenge, team connections, and a sense of contribution to society.

The Reality of Business Expansion: Facing 'Organizational Challenges' Now

Sumarch is currently in a crucial phase of not only strengthening existing operations but also expanding business areas to further broaden the services and support provided to customers.

However, periods of expansion typically bring increased workloads, making internal structures vulnerable. Sumarch does not look away from this reality, sincerely addressing that 'improving organizational strength for higher customer satisfaction, further enhancing service quality, and supporting the growth of each employee are challenges that must be continuously addressed as the organization expands.'

For providing truly good services to customers, having an environment where employees themselves can work positively is indispensable.

Because the company holds this strong belief, the Foundation feels great social significance in Sumarch's decision to update its organizational foundation through the acquisition of the White Company Certification, even during a busy expansion phase.

'Five Reforms' Toward Vision Achievement

With a strategy that building an organization supported by families and friends as a 'good company' leads to customer satisfaction and corporate growth, Sumarch is continuously advancing the following concrete plans:

- Development of new businesses and services in real estate and housing: Responding to diversifying customer needs - Strengthening organizational coordination for service quality: Resilience of teamwork across departments - Productivity improvement through DX and business improvement: Reducing employee burden through efficiency - Improving organizational strength through education and management: Supporting personal growth and leader development - Continuous improvement of environments such as evaluation systems and benefits: Updating foundations for safe challenges

Sumarch aims to be a company that continues to provide greater value to customers by building an organization where each employee can perform at a high level.

Thoughts and Challenges from Mr. Torii, Representative of Sumarch Co., Ltd.

'The enrichment of employees' lives is the driving force that creates sincerity and high-quality service for customers.'

'Because we accompany customers through their life turning points, we want to be an organization where every employee feels growth and fulfillment through their work, enriching their own lives as well.'

'Creating a company that we are proud of in the real estate business and can confidently recommend to loved ones leads to sincere and high-quality service, which in turn leads to customer satisfaction.'

'Taking this certification as a stepping stone, we will further accelerate reforms while sincerely addressing the challenges of organizational and business expansion, aiming to become a model company for work-style and organization building in the entire industry.'

The acquisition of the White Company Certification is not a goal, but the beginning of a continuous challenge to evolve into an ideal organization.

It is because there is an environment where employees can work with peace of mind, grow, and take pride that a positive cycle of sincerely standing by customers' lives is born. This investment in human capital and the step toward industry transformation hold extremely important significance in realizing a sustainable society.