povo Wins No. 1 in Customer Satisfaction for Three Consecutive Years in the 2026 JCSI Mobile Phone Sector

KDDI, Okinawa Cellular, and KDDI Digital Life are pleased to announce that povo, our online-only brand, has been awarded first place in customer satisfaction for three consecutive years in the mobile phone sector of the "2026 JCSI (Japanese Customer Satisfaction Index) Survey" (Note) conducted by the Japan Productivity Center's Service Productivity and Innovation Promotion Office. This survey covers nine brands, including major carriers and online-only brands. povo achieved first place in all six indicators: customer expectation, perceived quality, perceived value, customer satisfaction, likelihood to recommend, and loyalty.

Since its launch in 2021, povo2.0 has been highly praised for its flexibility, allowing customers to customize their plans with a basic charge of 0 yen and a wide range of toppings for data capacity and duration, as well as various product and service bundles. This enables users to tailor their mobile experience to their lifestyle.

In recent years, povo has also introduced new usage styles, such as the "Giga Charge Card," which allows users to purchase gigabytes with cash, and "povo Data Oasis," where users can receive free povo2.0 data at specific locations.

povo2.0 is committed to continuing its efforts to provide services that satisfy its customers.

(Note) For detailed survey results, please refer to the official website of the Japan Productivity Center JCSI.