Founded in 1947, Kagoshima-based food manufacturer Higashimaru Co., Ltd. (Headquarters: Hioki, Kagoshima) has imported "MyKuali Penang Noodles" from Malaysia's MyKuali and began a nationwide rollout in Japanese supermarkets in late April 2026. MyKuali is a pioneer that has delivered authentic flavors for over a decade in Penang, a world-renowned food capital. The products have been refined for the Japanese palate while maintaining the original spice profile. With a lineup of "White Curry," "Shrimp," and "Curry Mee," consumers can easily experience the taste of Penang at home. The development team repeatedly exchanged prototypes between Malaysia and Japan, fine-tuning noodle texture, soup flavor, and viscosity. Furthermore, the team visited local factories multiple times to verify hygiene management and production line operations, ensuring quality for the Japanese market. These products are Halal-certified by JAKIM.
FACT BOX
- Source: PR TIMES
- Category: product_launch
- Organizations: MyKuali