Student Discount 3,000 Yen! Rising Search Demand for 'Men's Eyebrow Salon' in Shibuya: KEGIRAI Shibuya Gains Support with Popular Korean-style and Parallel Eyebrow Designs

KEGIRAI, a men's-specialized eyebrow salon operated by K2 Corporation (HQ: Shibuya, Tokyo; CEO: Kenta Kaneda), is seeing growing support for its Shibuya branch as demand for professional male grooming services increases.

In recent years, search demand for terms like 'men's eyebrow salon Shibuya' and 'men's eyebrows Shibuya' has been rising, driven by a heightened focus on personal appearance, hygiene, and self-presentation in the social media era.

Specifically in the Shibuya area, men in their teens and 20s with high aesthetic awareness are showing particular interest in:

- Korean-style eyebrows - Parallel eyebrows - Natural, polished-looking eyebrows - Natural designs focusing on cleanliness

The men's eyebrow salon sector is becoming mainstream, transitioning from a service used only by beauty-conscious men to one utilized by students, sales professionals, business owners, and those in the service industry.

Eyebrows are a key part of facial impressions, and many men visit salons to address concerns such as:

- Not knowing which eyebrow style suits them - Wanting to appear clean and polished - Wanting to improve their first impression for work or meetings - Preparing for job hunting or matchmaking - Looking better in photos and social media

KEGIRAI provides customized designs based on skeletal, muscular, and hair-flow analysis—a unique approach for a men's-specialized salon—offering styles ranging from Korean-style and parallel to natural and bold masculine looks. The salon also publishes many clinical examples to help first-time users visualize the results.

Expansion of Proprietary Eyebrow Serum and Franchise Recruitment

KEGIRAI has also developed its own eyebrow serum, 'Dr.Brow Plus,' to help those facing issues with eyebrow growth, damage from perms or over-plucking, and dryness. It contains cultured human hair follicle stem cell components to support a healthy eyebrow environment. The brand is focusing on both salon treatments and home care.

Furthermore, KEGIRAI is now recruiting franchise owners nationwide. With the expanding men's beauty market, the brand offers a system that allows even those with no experience to enter the field, providing:

- A specialized men's brand - SNS/MEO customer acquisition know-how - Technical training support - Store operation support