Straight juice using 100% seasonal domestic tomatoes returns in limited quantities this year! "Kagome Tomato Juice Premium" to be released on August 4

Image is for illustrative purposes.

Kagome Co., Ltd. (President and Representative Director: Harunobu Okutani, Headquarters: Nagoya City, Aichi Prefecture) will launch "Kagome Tomato Juice Premium Unsalted," a straight juice made with 100% seasonal domestic tomatoes, from the "Kagome Tomato Juice" brand on August 4, 2026, on a limited quantity basis nationwide. (Sales will end when stock runs out).

In recent years, the agricultural environment surrounding domestic raw tomatoes has continued to face increasing challenges due to an aging farmer population, labor shortages, and the effects of climate change. On the other hand, the demand for products using domestic tomatoes remains strong, supported by many customers, driven by heightened awareness of safety and security and trust in domestic ingredients.

"Kagome Tomato Juice Premium Unsalted," to be released this time, is a special tomato juice delivered in limited quantities every summer. It uses only domestic ripe tomatoes harvested in the summer of that year. This year, with the further evolution of our unique manufacturing method, the "New! Freshly Picked Straight Method®*1," we have reduced excess heat during production, improving the taste to be even more like "biting into a raw tomato." The ingredient used is "Ririco®," a tomato variety for juice carefully cultivated by our contract farmers. It features a refreshing throat feel perfect for the summer heat and the crisp aroma of tomatoes.

This year, we will further strengthen our promotional activities to convey the value of domestic tomato ingredients to more customers. We will conduct in-store tasting events by Kagome employees nationwide, produce videos featuring farmers, and emphasize that the product is 100% domestic tomato ingredients at the point of sale. Additionally, we will run campaigns utilizing social media and share information about the taste, widely communicating the seasonal value of domestic tomatoes along with the product's appeal.

This product is part of the "Megumi Meguru Action!" initiative, which aims to create a cycle of mutual support between producers and consumers.

*1 Freshly Picked Straight Method®: Our unique juicing method gently squeezes tomatoes to achieve a smooth throat feel, and by quickly packing them with minimal heat, the crisp aroma of the tomatoes is preserved.

History and Value Proposition of "Kagome Tomato Juice"

"Kagome Tomato Juice" has been a long-selling product loved by generations for over 90 years since its launch in 1933. Through years of variety development and advancements in processing technology, we have pursued a quality that allows customers to enjoy the deliciousness of tomatoes year-round, regardless of the season. We have also conducted extensive research on components like lycopene found in tomatoes and continuously communicated their health benefits. In 2025, driven by expectations for beauty and health benefits and its use as a substitute when fresh tomato prices soar, the user base further expanded, with shipments reaching a record high for four consecutive years*2.

*2 Based on shipment results for all "Kagome Tomato Juice" items from 2007 to 2025 (annual, January-December) (converted to ml).

Tomato Cultivation with Contract Farmers

Kagome's philosophy of product creation, "The field is the primary factory," has guided our contract farming initiatives with farmers since our founding in 1899. This contract farming system, where we purchase all harvested tomatoes at a predetermined price before planting, provides farmers with peace of mind. Our "Field Persons" regularly visit farms, working collaboratively with farmers to produce high-quality tomatoes. The tomatoes cultivated are "Ririco®," a processing tomato variety developed by Kagome for juice. We invite you to savor the deliciousness of this year's seasonal tomatoes, carefully grown by our farmers.

Further Strengthening In-Store Communication Activities to Convey the Value of Domestic Tomato Ingredients

Last year, 550 Kagome employees, including our president and executives, participated in tasting events for "Kagome Tomato Juice Premium" at supermarket stores. This provided an opportunity to directly convey the deliciousness to customers through actual tasting. This year as well, we will directly deliver the appeal of "Kagome Tomato Juice Premium," symbolizing Kagome's manufacturing prowess, to customers at stores. As an initiative to liven up the stores, we will offer Kagome original tomato pouches in limited quantities as a gift. In some stores, we will also distribute fresh tomatoes (the raw ingredient "Ririco®" for tomato juice).

Product Specifications

Product Name

Volume (Container)

Shelf Life (Before Opening)

Suggested Retail Price (Tax Included)

Kagome Tomato Juice Premium Unsalted

720ml (PET bottle)

1 year 1 month

Around 410 yen

Kagome Tomato Juice Premium Unsalted

195ml (Paper container)

360 days

Around 165 yen

Release Date

August 4, 2026 (Tue) *Limited quantity product; sales will end when stock runs out.

Sales Region

Nationwide

"Kagome Tomato Juice Premium" Brand Site

https://www.kagome.co.jp/products/brand/tomatojuice/premium/

Inquiries about the Product

Kagome Customer Service Center 0120-401-831 (Excluding Saturdays, Sundays, national holidays, and year-end/New Year holidays)