Kaitsu CLUB's Coffee Reborn! Using Kilimanjaro for a Richer, Deeper Flavor, with 3 Strengths to Choose From Based on Your Scene – "Brand Name" Recruitment Campaign Held

Kaitsu Frontier Co., Ltd. (President and CEO: Hideaki Takeshima), which operates the sharing space "Kaitsu CLUB," will refresh the coffee offered at the drink bars of Kaitsu CLUB locations nationwide by Thursday, July 30, 2026.*1

Features of the New Coffee: Richer and Deeper

1 Uses "Kilimanjaro," One of the World's Top Three Coffees

We have luxuriously used Kilimanjaro beans,*1, which are loved for their rich aroma and deep body, and are produced in limited quantities among the global coffee bean distribution volume. The amount of beans has been increased by 28.6% compared to the previous product*2 (company comparison) to pursue a rich, full-bodied flavor.

2 "Dark Roast" that Leverages the Original Taste of Coffee

Produced by a coffee appraiser*2, this dark roast maximizes the original taste of coffee, pursuing ultimate depth. With a mild acidity and smooth mouthfeel, it pairs exceptionally well with milk. We pursued a taste that remains unchanged over time, perfect for Kaitsu CLUB's unique "sipping while enjoying" experience, whether reading comics and magazines or working.

3 Crema (Surface Foam) that Enhances the Rich Aroma

The crema, created through espresso extraction, traps the rich aroma, and the distinctive floral aroma of Kilimanjaro spreads richly the moment you drink it.

*1 This is a blend coffee containing 30% or more Tanzanian Kilimanjaro beans.

*2, 3 Some stores are excluded.

Choose from 3 Strengths to Match Diverse Usage Scenarios

Kaitsu CLUB is used for a wide range of activities, including work, breaks, and leisure. As it is open 24 hours a day, usage times also vary, from early morning to late night. You can choose the strength that suits your mood and physical condition at the time, such as "stronger" when you want to concentrate or "lighter" when you want to relax, allowing you to spend a higher quality time.

* Some stores do not offer a choice of coffee strength.

"Kaitsu CLUB Coffee "Brand Name" Recruitment!" Campaign Held

We are holding a "Brand Name" recruitment campaign for the new coffee on the official Kaitsu CLUB X account, which anyone can participate in. The winner will receive a one-year supply of Kilimanjaro blend beans + a complete premium coffee gear set!

Campaign Period: Monday, July 6, 2026, 12:00 PM to Sunday, July 19, 2026, 11:59 PM

Participation Requirements: 1 Follow the official Kaitsu CLUB X account

2 Apply via the dedicated form

* If there are multiple entries with the same winning name, one winner will be selected by strict lottery from among those who submitted that name.

* Winners will be contacted via direct message on X.