Kairos Marketing to Host Online Seminar for the Recruitment Industry, Explaining How to Build Connections Using Past Registrant Data

Kairos Marketing Inc., provider of the MA+SFA integrated tool 'Kairos3,' which helps identify the 'next move' through data, announced that its COO, Noriyuki Shirai, will speak at a co-hosted seminar with Brain Lab Co., Ltd. on Thursday, June 4, 2026, titled 'Increase Placements with Zero Ad Spend! ROI Maximization Strategy for Recruitment Agencies to Unearth Hidden Assets.' In recent years, the recruitment industry has faced difficulties in acquiring new registrants due to intensified competition in the hiring market and soaring advertising costs. Therefore, the importance of maintaining relationships with past registrants, rather than just seeking new job seekers, has increased. In this seminar, together with Brain Lab, which develops and sells the management system 'CAREER PLUS' for recruitment agencies, we will explain the philosophy and operational methods for creating continuous contact points using past registrant data held by recruitment agencies. We will introduce practical content that can be used to build relationships and re-approach past registrants, such as providing information tailored to the job seeker's situation and efficient follow-up methods based on response status, incorporating operational case studies of 'Kairos3.'