Kairos Marketing to Speak at Conference on 'Human Roles' in the AI Era

Kairos Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Daisuke Sasou; hereinafter 'the Company'), which provides the integrated MA+SFA tool 'Kairos3' that reveals the next best action through data, announces that its Director and COO, Noriyuki Shirai, will speak at the online conference 'How Should We Think About Human Involvement in B2B Marketing in the AI Era? ~12 Customer Experience Designs for Marketing Managers to Consider in 2026~' hosted by Majisemi Co., Ltd.

Details

Background and Content

In recent years, the use of AI in corporate activities has rapidly advanced, leading to automation in a wide range of areas such as customer service, information dissemination, and internal operations. On the other hand, prioritizing efficiency has created challenges, such as failing to fully grasp each customer's situation and sentiment, leading to uniform responses.

This conference will focus on the theme 'How should AI and humans divide roles?' and share the roles that humans should play in building trust with customers as AI adoption progresses. The Company will discuss how to create a system that accumulates customer reactions and needs obtained from sales activities as data, enabling consistent communication from customer guidance to sales responses.

Speaker

Noriyuki Shirai, Director and COO, Kairos Marketing Co., Ltd.

After working as an engineer at a major domestic SIer and a foreign manufacturer, he participated in the founding of Kairos Marketing Co., Ltd. in 2012. As CTO/Product Manager, he led the design and development of 'Kairos3', an integrated MA+SFA tool with 2,000 implementations. Currently, as COO, he oversees sales, marketing, and customer success, while also speaking at external conferences and serving as a lecturer/facilitator at user study sessions.

Conference Overview

Name

How Should We Think About Human Involvement in B2B Marketing in the AI Era?

~12 Customer Experience Designs for Marketing Managers to Consider in 2026~

Date and Time

Tuesday, June 16, 2026, 10:00 AM - 4:10 PM

Format

Online

Organizer

Majisemi Co., Ltd.

Participation Fee

Free

Application

https://majisemi.com/e/c/majisemi-conference-20260616/M2D

About 'Kairos3'

'Kairos3' is an integrated MA+SFA tool that reveals the next best action through data. It aggregates marketing and sales activity data, from lead acquisition and management to sales opportunity progress management and closing, promoting cross-departmental strategy execution. Its tool design allows users to leverage data without advanced specialized knowledge, supporting data-driven decision-making and increasing corporate sales.

URL: https://www.kairosmarketing.net/kairos3

About Kairos Marketing

With the mission 'Making marketing more accessible,' the company develops and provides 'Kairos3', an integrated MA+SFA tool that reveals the next best action through data. It also operates 'Makefri', a media platform that explains how to execute marketing and sales. Aiming to support the further development of 'Manufacturing powerhouse Japan', the company strives to create a society where all companies and organizations, regardless of industry or number of employees, can conduct sales activities using marketing.

Location: 16F (inside WeWork), Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo

Representative: Daisuke Sasou

Established: September 2012

URL: https://www.kairosmarketing.net