Kairos Marketing to Speak at Conference on Building Sales Organization Systems

Kairos Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Daisuke Saso; hereinafter referred to as "the Company"), provider of the MA+SFA integrated tool "Kairos3" that visualizes the next steps with data, announced that Noriyuki Shirai, Director and COO, will be a speaker at the online conference "How to Build a System for Selling? Real Stories of Companies Escaping Dependence on Individual Salespeople," hosted by Heartbeats LLC on July 9, 2026 (Thu).

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Background and Content of the Event

In recent years, with labor shortages becoming increasingly severe in many companies, there is a growing demand to secure stable sales with limited personnel. However, in sales operations, there is a challenge where the know-how of excellent sales representatives is not shared within the organization, and performance relies on individual experience and intuition.

This conference will explain, with real-world examples, initiatives to utilize knowledge cultivated in sales operations within the organization and translate it into results, focusing on themes such as building sales organization systems, inter-departmental collaboration, and human resource development.

In our session, we will introduce how to build a system that shares and utilizes customer information held by sales and marketing across the entire organization, generating results across departments.

Speaker

Noriyuki Shirai, Director and COO, Kairos Marketing Co., Ltd.

After working as an engineer at a major domestic SIer and a foreign-affiliated manufacturing company, he joined Kairos Marketing Co., Ltd. at its founding in 2012. As CTO/Product Manager, he led the design and development of the MA+SFA integrated tool "Kairos3," which has been implemented in over 2,000 cases. Currently, as Director and COO, he oversees sales, marketing, and customer success, while also speaking at external lectures and serving as a lecturer/facilitator for user study sessions.

Conference Overview

Name

How to Build a System for Selling? Real Stories of Companies Escaping Dependence on Individual Salespeople

Date and Time

July 9, 2026 (Thu) 14:00 - 16:10

Format

Online

Organizer

Heartbeats LLC

Participation Fee

Free

Registration

https://heaaartbeats.co.jp/2026/06/12/20260709/

About "Kairos3"

"Kairos3" is an MA+SFA integrated tool that visualizes the next steps with data. It consolidates data from marketing and sales activities, from lead acquisition and management to sales negotiation progress and closing, promoting the execution of cross-departmental measures. With a tool design that allows data utilization without advanced specialized knowledge, it supports data-driven decision-making and achieves sales growth for companies.

URL: https://www.kairosmarketing.net/kairos3

About Kairos Marketing

With the mission "Marketing, Closer to You," the Company develops and provides the MA+SFA integrated tool "Kairos3" that visualizes the next steps with data. It also operates "Makefuri," a media that provides insights into marketing and sales execution methods. To further support the development of "Japan, the Manufacturing Powerhouse," we aim to create a society where all companies and organizations, regardless of industry or number of employees, can utilize marketing for their sales activities.

Location: 16F Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo (within WeWork)

Representative: Daisuke Saso

Established: September 2012

URL: https://www.kairosmarketing.net