Kairos3, Integrated MA+SFA Tool, Opens Premium Features to Entry-Level Plan

Kairos Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Daisuke Saso; hereinafter "the Company") announces that, effective Wednesday, July 1, 2026, it will enhance the functionality available under Kairos3—an integrated marketing automation (MA) and sales force automation (SFA) tool that reveals "the next step" through data—by expanding access to premium features within the entry-level "Standard Plan," making the plan more accessible and practical for new users.

Background: Enabling Anyone to Achieve Automated Lead Generation Across Multiple Channels

In B2B marketing and sales activities, lead information accumulates through various touchpoints such as trade shows, seminars, websites, and document requests. It is crucial not only to manage this data but also to comprehensively nurture leads to generate sales opportunities.

Recognizing that lead conversion capabilities are essential even for companies just beginning their digital marketing journey, the Company has decided to make certain features previously offered as paid add-ons available within the entry-level Standard Plan.

This update enables users to seamlessly connect lead acquisition, nurturing, and sales execution within Kairos3, supporting faster adoption and value realization after implementation.

Key Features and Use Cases

The primary features now included in this update are AI Business Card Scanning, Scenario Automation, and External Integration. These capabilities allow leads acquired through trade shows, seminars, and websites to be actively nurtured and advanced into sales activities, rather than merely stored.

AI Business Card Scanning: Digitizing Business Card Data with AI

Business cards collected at trade shows or sales visits can be automatically digitized using AI and imported directly into Kairos3. This eliminates the manual burden of data entry and enables faster follow-up with prospects.

Scenario: Automating Lead Nurturing

After actions such as downloading materials or attending a seminar, prospects receive tailored communications based on their behavior. Users can design engagement workflows aligned with prospect interests, fostering continuous interaction.

External Integration: Connecting Customer Data to External Systems and Internal Workflows

Kairos3 can now be integrated with external systems triggered by form submissions or customer data updates. This allows customer data within Kairos3 to be embedded into sales activities and internal business processes.

Future Outlook

Moving forward, the Company will continue to support the creation of environments where businesses can leverage customer data in sales and marketing activities under its mission of "Making Marketing More Accessible." The goal is to help companies transform every customer touchpoint into a valuable data asset.

For more information about Kairos3, including the newly expanded features, please visit:

https://www.kairosmarketing.net/kairos3

About "Kairos3"

Kairos3 is an integrated MA+SFA tool that reveals "the next step" through data. It consolidates data from lead acquisition and management to sales opportunity tracking and closing, enabling cross-departmental strategy execution. Designed for ease of use without requiring advanced expertise, Kairos3 empowers data-driven decision-making and drives revenue growth.

URL: https://www.kairosmarketing.net/kairos3

About Kairos Marketing

Operating under the mission of "Making Marketing More Accessible," Kairos Marketing develops and provides Kairos3, an integrated MA+SFA tool that reveals the next strategic move through data. The company also operates "Makefuri," a media platform that teaches practical marketing and sales execution methods. Aiming to support the continued growth of "Japan, the manufacturing powerhouse," Kairos Marketing is building a society where organizations of all industries and sizes can leverage marketing in their sales activities.

Headquarters: 16F, Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo (within WeWork)

Representative: Daisuke Saso

Established: September 2012

URL: https://www.kairosmarketing.net