Kakuhan Co., Ltd. Enters Its Third Year of Operations, Advancing Business Growth Focused on Customer Satisfaction

Kakuhan Co., Ltd. (Representative Director: Naoya Matsuda) announces the start of its third year of operations beginning June 2026.

Initially, although legally incorporated, the company operated much like a sole proprietorship with only the representative director managing all business activities.

At that time, its core business was primarily providing inside sales outsourcing services for BtoB companies. Today, the company has grown into an organization of around 10 employees, expanding its offerings from sales support to include field sales outsourcing, sales coaching, and recruitment outsourcing services.

Key Business Highlights

In the sales outsourcing domain, the appointment-based guaranteed service "Apotorukun," launched at the beginning of the year, has now supported over 15 companies. Valued for its clear return on investment, the service achieved a 100% renewal rate upon contract expiration.

(Service website: https://apotorukun.com/)

In the sales coaching domain, Kakuhan has delivered customized three-month coaching programs addressing challenges such as difficulty converting sales meetings into orders or winning competitive bids. By redesigning proposal strategies and sales processes, the company supported a client in achieving its first-ever win in a competitive bid, resulting in a new order exceeding 1.5 million yen.

In recruitment outsourcing, Kakuhan delivered tangible results by securing two job offers and one acceptance for experienced engineers within six months, while keeping monthly advertising costs under 5,000 yen.

(Service website: https://kakuhan.co.jp/commitrpo/)

Flagship Service: "Apotorukun"

Business Vision for the Third Year

In its third year, Kakuhan will continue to focus on supporting BtoB companies in new customer acquisition, centered on its flagship service "Apotorukun."

However, rather than blindly pursuing revenue growth, the company aims to prioritize sincere engagement with each client, continuously improving satisfaction—believing revenue growth will naturally follow as a result.

Sales outsourcing and sales support services, while highly measurable, also carry the risk of failing to meet client expectations.

Therefore, Kakuhan believes that beyond mere appointment or order numbers, consistent efforts in appointment quality, daily communication, improvement proposals, business understanding, and expectation management are essential.

For Kakuhan, enhancing customer satisfaction remains the top priority.

The company firmly believes that prioritizing initiatives which lead clients to say, "I'm glad we worked with you," "We'd trust you again," or "Our perception of sales outsourcing has changed," will ultimately drive sustainable company growth—even if it means slower revenue gains in the short term.

Message from the Representative

Over the past two years since founding, I have been supported by countless clients, team members, and partners, enabling us to successfully enter our third year.

In the beginning, despite being a legally established corporation, I was essentially running the business alone, struggling daily to manage every task.

Gradually, we were blessed with supportive clients and team members, and today we operate as an organization of around 10 people.

Moreover, our scope of support has expanded beyond sales outsourcing to include sales coaching and recruitment outsourcing.

Although we remain a small company, our core philosophy—"business operations that never let customers lose"—has remained unchanged since day one.

In our third year, we will continue to prioritize customer satisfaction above all else, rather than merely chasing revenue growth.

We aim to be a company where sales and growth naturally follow as a result of sincerely serving our clients and continuously enhancing satisfaction.

We will face each assignment with integrity and dedication this year.

Representative Director: Naoya Matsuda

Future Outlook

In its third year, Kakuhan Co., Ltd. will further strengthen its support for new customer acquisition for BtoB companies, centered on its flagship service "Apotorukun."

Leveraging expertise gained in inside sales outsourcing, the company will expand its support offerings into field sales outsourcing, sales coaching, and recruitment outsourcing as a distinct BPO service—all aimed at supporting clients' business growth.

Going forward, while upholding the principle of "business operations that never let customers lose," Kakuhan will remain committed to both results and quality, striving to become Japan's most highly rated support company in terms of customer satisfaction.