Hokkaido's sea is coming to Kakujoe Fish Sayama Store!

Kakujoe Fish Holdings Co., Ltd. (Nagaoka City, Niigata Prefecture, President: Hironobu Yanashita), which operates the specialty fresh fish store "Kakujoe Fish," will hold a direct sale of live scallops from Hokkaido, delivered by a "live fish truck," exclusively at the Kakujoe Fish Sayama Store on July 11 (Sat) and 12 (Sun), 2026. After being landed, the scallops are transported live to the store using a special delivery truck equipped with a giant water tank, ensuring unparalleled freshness. You can enjoy the firm elasticity of the scallop adductor muscles and their gentle sweetness that fills your mouth.

The direct sale event using a live fish truck, held exclusively at the Kakujoe Fish Soka Store on June 27 (Sat) and 28 (Sun), was a huge success with many customers lining up before opening. On the first day, over 640 kg of live scallops, significantly exceeding the planned amount, were sold and sold out by early afternoon, demonstrating immense popularity. The following day, they sold out before noon, with a total of over 1 ton sold over the two days! The popularity far exceeded expectations.

At the Sayama Store on July 11 (Sat) and 12 (Sun), a giant 12-ton live fish truck will make a grand appearance in the store's parking lot! Furthermore, you can savor freshly grilled scallops from Kakujoe Fish's food truck!

This spectacular setting, reminiscent of a bustling market or aquarium, offers a special two-day experience where the whole family, including young children who love vehicles, can enjoy shopping with excitement.

Second Event: Live Scallops Delivered by Live Fish Truck! Limited Sale at Kakujoe Fish Sayama Store

Sales will begin at 9:00 AM on July 11 (Sat) and 12 (Sun)!

Kakujoe Fish Sayama Store

Kakujoe Fish Sayama Store

2-4-4 Shin-Sayama, Sayama City, Saitama Prefecture

Phone: 04-2933-9540

https://www.kakujoe.co.jp/shop/sayama.php

Live Scallop Sales Schedule: July 11 (Sat), 12 (Sun) from 9:00 AM (ends when sold out)

[Regular Business Hours]

(Weekdays) 10:00 AM - 7:00 PM

(Saturdays, Sundays, and Holidays) 9:00 AM - 7:00 PM

A giant live fish truck will be set up in the store's parking lot, and live scallops will be landed from the water tank and sold on the spot!

Sale Price: 250 yen per scallop (tax included)

*Prices may change on the day depending on landing conditions.

Scenes from Kakujoe Fish Soka Store on June 27 (Sat) Scallops in the water tank Live fish truck

Additionally, Kakujoe Fish's food truck will also be present!

You can enjoy freshly grilled whole scallops on the spot.

*While a large quantity of live scallops is planned, sales may end earlier than expected depending on the sales situation. Please understand this in advance. We recommend visiting early.

Kakujoe Fish Sayama Store opened in February 2026.

▼Kakujoe Fish STORY

"Fish are ultimately sold by 'people'" - A 16-year-old who couldn't even hold a knife becomes Kakujoe Fish's youngest store manager. A young leader who achieved 15.8 million yen in sales on the first day at a new store, inheriting the essence of business from his mentor.

https://prtimes.jp/story/detail/x1eKAJfkmZx

Kakujoe Fish Sayama Store Manager Yago

The biggest feature of the Sayama store is its "giant back-of-house area," which boasts approximately 1.2 times the sales floor space. This vast area is equipped with numerous sinks and specialized staff, ensuring thorough "speed" and "craftsmanship" in preparing fresh fish delivered from Teradomari. This production capability supports "face-to-face sales" that can meet customer requests on the spot and overwhelming freshness. Along with our "Kindness Staff," we deliver the vibrancy of a market and authentic deliciousness to Sayama, a land without a coast.

Over 1 ton sold! The highly successful "Live Fish Truck" event at Kakujoe Fish Soka Store

The event at Kakujoe Fish Soka Store on June 27-28 was a great success, undeterred by the typhoon!

Due to the simultaneous approach of typhoons No. 7 and 8, the event was almost canceled. However, on the day, despite intermittent light rain, many customers flocked to the store from early morning. The first person in line arrived at 6:30 AM!

Sales started just before 9:00 AM, but the line never ceased, creating a lively atmosphere around the live fish truck. Many customers bought 20 or 30 scallops at a time, with some purchasing as many as 50! They mentioned they were for friends and relatives.

Next to the live scallop sales tent, freshly grilled scallops were prepared at the Kakujoe Fish food truck. The aroma of grilling scallops filled the air, stimulating appetites. Many customers who initially only intended to buy live scallops ended up making purchases.

Along with the great success, the prepared live scallops were depleted at more than twice the expected speed. On the first day, sales ended at 1:00 PM after selling over 600 kg, and on the second day, they sold out by just past 11:00 AM! A total of 1060 kg was sold over the two days, an astonishing sales volume.

We are grateful for the opportunity to convey the charm of Hokkaido's sea to so many customers, despite the typhoon!

Watch the YouTube video!

Scenes from the Kakujoe Fish Soka Store event are also available on YouTube.

You can see videos of the live fish truck's tanks, the landing process, freshly grilled scallops, and how they are prepared into sushi and fried dishes at the store.

YouTube [Official] Kakujoe Fish Channel

Direct Sale of Scallops #KakujoeFish

https://youtube.com/shorts/RjrXPLxUEAk?si=SUjRWwWfT9iIMJLZ

Enjoyed watching the scallops being landed from the live fish truck

Families with children also enjoyed watching the scallops being landed from the live fish truck.

The process of scooping scallops with a large net from the water tank on the truck bed and pouring them into the staff's waiting baskets was unique to the live fish truck. The sight of scallops being landed, whether for children or adults, was more impressive than expected. Many families took turns taking videos and photos.

"Live Fish Truck": Delivering with exceptional freshness from Hokkaido

On the day, a giant 12-ton live fish truck made a grand appearance in the store's parking lot!

This spectacular setting, reminiscent of a bustling market or aquarium, offers a special two-day experience where the whole family, including young children who love vehicles, can enjoy shopping with excitement.

Live Fish Truck (Human silhouette for size comparison)

The live fish truck is approximately 12 tons, 12 meters long, and 4 meters high, equipped with a high-performance water tank featuring four layers. After loading live scallops at the port, they travel by ferry from Hakodate to Aomori Port in Aomori Prefecture. From there, they travel all the way to the Kanto region via the Tohoku Expressway. Although it's a long journey from loading to store arrival, the live fish truck's water tank is equipped with cooling functions, ensuring the live scallops are delivered to customers with exceptional freshness.

Scallops, grown in Hokkaido's cold sea, are thick and sweet. After landing, they are immediately washed to remove barnacles and other attachments. They are then transported to the live fish truck and placed in the water tank while still alive.

Direct from the fish experts, "Kindness Staff"! Easy way to open live scallops and delicious ways to eat them for beginners

Kakujoe Fish offers free deboning services. We are also happy to open the shells of live scallops for you.

However, opening the shells of live scallops with your family can be a fun experience. It might be easier than you think.

We learned how to open shells from Mr. Yoshioka, a "Kindness Staff" member at Kakujoe Fish Soka Store!

First, wash the shells thoroughly with a brush or scrubber.

Scallop shells, grown in Hokkaido's nutrient-rich sea, tend to have seaweed and barnacles attached.

Although they are washed after landing, wash them again with fresh water before cooking to remove any dirt.

Insert a shell-opening spatula into the gap between the shell edges.

★ A Western-style knife can also be used instead of a spatula.

★ Wear gloves or use a towel on your left hand for safety to avoid injury.

With the spatula inserted, press it firmly against the flat shell (top shell) and move the spatula back and forth in small motions to advance it, separating the adductor muscle from the shell.

★ The flat side is the top shell, and the bulging side is the bottom shell of the scallop.

Once the adductor muscle is separated, the top shell can be easily opened by hand.

*The photo shows the state after the umbo (black internal organ) has been removed.

Large scallop adductor muscles are revealed after opening the shell!

Once opened, you can grill them directly on a BBQ or steam them in a steamer. Heating them enhances their flavor and sweetness.

When slicing the thick adductor muscles for sashimi, cutting them vertically like a cake preserves the fibers, allowing you to enjoy the scallop's natural firm texture and chewiness. Cutting them horizontally across the fibers results in a smoother, melt-in-your-mouth texture and a stronger sense of sweetness.

Why not try experiencing the difference in taste by preparing live scallops in both ways?

For the adductor muscle (shell rim), after salting and rinsing, cook them by pan-frying with butter or boiling. You can enjoy the unique crisp texture and umami of the adductor muscle.

The gonads (white: male / red or orange: female) must be cooked before eating. They offer a rich umami flavor when pan-fried with butter or simmered.

Scallop rice cooked with the adductor muscles and gonads is also recommended.

Enjoy live scallops easily at home!

It's okay if you can't BBQ outdoors! You can also grill them in their shells using your home grill or oven.

Wrap the shell part with aluminum foil and grill or bake it in the oven. The foil will catch any delicious soup that might spill out, preventing burning or mess.

(If you are concerned about the surface browning, you can loosely cover the top with another sheet of foil.)

Tried grilling in a home grill!

Grilling time varies depending on the heat, but it takes about 7-8 minutes over medium to medium-high heat, checking for doneness.

For sashimi, take advantage of the large, thick adductor muscles and try both vertical and horizontal slicing!

Find your favorite way to enjoy them.

Please be careful when consuming.

Do not eat the umbo (black internal organ).

The umbo (black internal organ) is not edible.

(It is the part circled in red in the bottom right of the photo. The left side shows it removed.)

The black (or dark green) round part at the hinge of the shell is called the "umbo" (midgut gland) and is part of the internal organs. Be sure to remove it with your hands or a knife and discard it.

If you are concerned about preparing it at home, please do not hesitate to ask us to open the shells.

We will prepare them cleanly according to your preferred cooking method.

*All photos are for illustrative purposes.

*Please note that there may be sudden changes to dates, prices, or content due to landing conditions. We appreciate your understanding in advance.

"Kindness Staff" will assist you at all Kakujoe Fish stores.

Leave fish-related questions to the "Kindness Staff" in their yellow hats.

Kakujoe Fish's counter sales area displays a wide variety of fish daily, like a market. Many customers are hesitant to order, unsure of how to eat or prepare unfamiliar fish.

Kakujoe Fish has knowledgeable "Kindness Staff" at all stores, acting as fish concierges! They provide support, such as advising on fish characteristics, delicious preparation methods, and deboning techniques, to ensure customers can enjoy their fish.

Female Kindness Staff: Ms. Yokoyama (left) from Kakujoe Fish Sayama Store and Ms. Okishima (right) from Funabashi Store.

Female Kindness Staff at the Counter Sales Area

▼Kakujoe Fish STORY

"What fish is good today?" made easier. Kakujoe Fish's female "Kindness Staff" as a "bridge of dialogue" connecting the counter sales area and dining tables with smiles.

https://prtimes.jp/story/detail/xO6PdESj8JB

Free deboning service available at the counter sales area. Sushi is available from single servings to large group portions. Various sashimi platters, including whole fish presentations, are also available! Many freshly fried and grilled fish side dishes are offered.

About Kakujoe Fish Holdings Co., Ltd.

<Company Overview>

Company Name / Kakujoe Fish Holdings Co., Ltd.

Representative / Hironobu Yanashita

Established / May 18, 1976

Changed name from "Kakujoe Fish Co., Ltd." on April 1, 2016

Headquarters / 9772-20 Teradomari Shimoaracho, Nagaoka City, Niigata Prefecture, 940-2502

Business Activities / Formulation of management policies and management of group companies such as fresh fish stores.

URL / https://www.kakujoe.co.jp/index.php

▼Instagram Official Account @kakujougyorui

▼YouTube [Official] Kakujoe Fish Channel

Aiming to be "Japan's Best Fishmonger"

We love fish. We love our customers.

For everyone's happiness, we make decisions based on "goodness rather than profit," and our workplaces, where individual ingenuity is valued, are filled with vitality.

Our goal of being the best in Japan is not about sales figures or the number of stores, but about the quality of our products and stores being the best.

This means the quality of our employees, the quality of the products we handle, and the quality of our company management are the best, and we aim to be the fishmonger that is most useful to our customers in Japan.

Kakujoe Fish will continue to expand its stores and make strides to deliver delicious fish to more customers' tables.

Kakujoe Fish operates in the Kanto and Shinetsu regions.

We offer fresh seafood daily from Teradomari Port in Niigata Prefecture, Toyosu Market, and fishing ports across Japan.

▶Google Maps Kakujoe Fish Store List

FACT BOX

  • Source: PR TIMES
  • Category: Event