Domestic eel will be sold fresh off the grill at special tents set up in front of our stores!

Kakujoe Uorui Holdings Co., Ltd. (Nagaoka City, Niigata Prefecture, President and CEO: Hironobu Yanagishita), which operates the fresh fish specialty store "Kakujoe Uorui," is offering a variety of domestic eels at all Kakujoe Uorui stores for Doyo no Ushi no Hi on July 26 (Sun). In addition to the standard long grilled eel (nagakabayaki), we also offer eel over rice (unaju), and a mixed bowl with tempura, featuring a carefully selected lineup. Furthermore, on July 25 (Sat) and 26 (Sun), we will be selling freshly grilled eel at select stores. The domestic eel grilled over an open flame at our special in-store tents is irresistibly fragrant and juicy.

Last year, "Doyo no Ushi no Hi" saw over 50,000 eel-related products sold across all Kakujoe Uorui stores, and we look forward to welcoming many customers in 2026 as well.

Store-Limited Freshly Grilled Domestic Eel Nagakabayaki Sold at Special In-Store Tents

"Are you grilling them again this year?"

"Freshly grilled is definitely the best."

Our Doyo no Ushi no Hi freshly grilled eel sales have received strong support from many customers.

After being suspended due to the pandemic, it finally returned last year, and in 2026, it will of course be held at select stores!

This event will be held at 6 limited stores in Saitama Prefecture: Kawaguchi, Soka, Koshigaya, Tokorozawa, Omiya, and Sayama stores.

On Doyo no Ushi no Hi, July 26 (Sun), and the day before, July 25 (Sat), special tents will be set up in front of each store for two days over the weekend, where domestic eel nagakabayaki will be grilled over an open flame. Many customers are drawn to the smoke rising from the tents and the fragrant aroma of the sauce, and are sure to be captivated by the powerful presence of the grilling eel.

The aroma of the generous sauce as the grilled eel cooks stimulates the appetite. Because it's grilled over an open flame, the skin becomes nicely charred and fragrant, rich in flavor, while the flesh becomes plump, juicy, and melts in your mouth. You can easily enjoy the taste of expertly grilled eel at home.

Additionally, at our Kodaira, Hino, and Sagamihara stores, freshly grilled eel will be prepared in our in-store cooking facilities and sold at special in-store corners.

[Store-Limited] Doyo no Ushi no Hi Domestic Eel Nagakabayaki Freshly Grilled Sales

Stores Participating

Kakujoe Uorui, 6 stores in Saitama Prefecture (Kawaguchi, Soka, Koshigaya, Tokorozawa, Omiya, Sayama)

Sales Schedule

July 25 (Sat) 9:00 AM - 6:00 PM

July 26 (Sun) "Doyo no Ushi no Hi" 9:00 AM - 6:00 PM *Sales may end early depending on the situation.

Product for Sale Domestic Eel Nagakabayaki (Large) 1 piece, ¥2,300 (tax included)

Tents will be set up with permission under the guidance of the local health department.

We will prioritize the safety and security of our customers and employees by ensuring proper sanitary conditions, including water facilities, and by securing safe customer flow.

*Sales may end early even within the above sales period, depending on weather, sales status, customer safety, etc. Please understand this in advance.

"Summer Doyo no Ushi no Hi" Selling Over 50,000 Eel-Related Items in a Single Day

Over 50,000 Items Sold on Doyo no Ushi no Hi in 2025

Kakujoe Uorui offers domestic eel nagakabayaki, shirayaki (plain grilled eel), and grilled eel liver skewers (kimo kushi) every year. Last year, over 31,000 items in total were sold across all stores on Doyo no Ushi no Hi.

Furthermore, when including eel over rice (unaju), eel over rice bowls (unadon), and mixed bowls with tempura that allow for flavor variations, the total sales reached over 50,000 items. (*)

*Based on total sales performance for all stores in fiscal year 2025.

Kakujoe Uorui Stores Nationwide Offer Dedicated Eel Corners!

For those who want to enjoy eel not only on Doyo no Ushi no Hi but also in advance, all Kakujoe Uorui stores have dedicated corners for selling domestic eel nagakabayaki.

Additionally, our bowls and prepared foods corner offers unaju and unadon!

《Please check the official website for Kakujoe Uorui store hours.》

Kakujoe Uorui Store List: kakujoe.co.jp/shoplist

From Classic "Unaju" to the Ambitious "Aimori Don"! An Overwhelming Eel Lineup That Will Leave You Spoiled for Choice

Eel is Cheaper This Year! Domestic Eel Nagakabayaki

The eel, proudly offered by fresh fish specialty store Kakujoe Uorui, is rich in fat and full of flavor. The eel is grilled thoroughly multiple times after being plain grilled and coated with sauce.

Excess fat is removed while maximizing the umami, resulting in a juicy, tender, and plump grilled eel.

Moreover, thanks to a bountiful catch of eel larvae and successful breeding, this year's nagakabayaki is cheaper than last year!

While prices for many food items are rising, eel prices have actually decreased by about 10%. This is the year to buy eel!!

Large Size: 1 piece, ¥2,300 (tax included)

Each piece weighs a substantial approx. 180-200g and is about 25cm long, with plump, juicy fat and a melt-in-your-mouth deliciousness that will leave you speechless.

Standard Size: 1 piece, ¥1,700 (tax included)

This is the standard size available year-round at Kakujoe Uorui. Even so, it's about 20cm long, weighs approx. 130-150g, and is packed with rich fat and delicious flavor.

Domestic Eel Liver Skewers: 1 skewer, ¥260 (tax included)

Its rich, slightly bitter flavor and unique chewy, tender texture are irresistible. It pairs perfectly with alcoholic beverages.

*Weight differences per eel are due to individual variations. Please understand this in advance.

In addition to nagakabayaki, we have many other eel dishes prepared!

We offer unaju and unadon made with our carefully prepared domestic eel nagakabayaki.

For a unique option, try our Hitsumabushi Don, which allows for flavor variations, or our popular Aimori Don, which combines tempura and eel. We also offer the impressively sized and already popular eel onigiri (rice balls), eel inari (inari sushi pockets filled with eel), and a Yanagawa-style dish with eel and burdock root simmered in egg, offering a wide variety that will make it hard to choose!

Domestic Unaju

1 pack, ¥1,800 (tax included)

Domestic Unadon

1 pack, ¥900 (tax included)

Hitsumabushi Don

1 pack, ¥900 (tax included)

Eel and Tempura Aimori Don

1 pack, ¥980 (tax included)

Eel Inari

1 pack, ¥360 (tax included)

Eel Onigiri (with sansho pepper packet)

1 piece, ¥500 (tax included)

Eel inside the rice ball

Eel Yanagawa Style

1 pack, ¥580 (tax included)

The above menu items are available during the summer season.

We also offer other items such as domestic eel shirayaki and grilled eel liver skewers.

Please try them!

*All photos are for illustrative purposes only. Contents, containers, etc. may vary depending on availability.

*Some items may not be available due to stock status. Also, availability may vary by store. Please understand this in advance.

*We will have a generous supply of products, but please forgive us if we sell out.

Plump, Juicy, and Rich in Fat! The Reason Why Kakujoe Uorui's "Domestic Eel" is Delicious

Carefully Selected by Buyers - High-Quality Eel

Kakujoe Uorui handles high-quality domestic eels farmed in various regions across Japan.

While there are many regions blessed with clean water and warm climates, Kakujoe buyers actually visit eel farms and processing plants in various locations, sometimes in Aichi Prefecture and sometimes in Kagoshima Prefecture, to thoroughly check the quality of the flesh and the processing methods.

One of these carefully selected eels comes from Kanenaka Co., Ltd. (Toyohashi City, Aichi Prefecture). At eel farms in Aichi Prefecture, efforts are made to create aquaculture ponds that mimic natural conditions, including soil improvement.

Furthermore, the subsequent processing involves meticulous steps such as individually piercing and splitting each eel, icing to maintain freshness, and rigorous visual inspection during the grilling process, ensuring a thorough and hygienic production process.

"Grilling" Comparable to That of Artisans

At the processing plant, the kabayaki is grilled by machine.

The heat is adjusted daily depending on the season, weather, and the condition of the eel. This delicate "grilling" achieves a finish comparable to that of artisans.

Deliciously Plump - Our Commitment to the Manufacturing Process

The eel is plain grilled, then coated with sauce and grilled thoroughly multiple times.

Excess fat is removed while maximizing the umami, resulting in a juicy, tender, and plump grilled eel.

Kakujoe Uorui Stores Nationwide Have "Kindness Staff" to Assist You

Leave Fish Matters to the "Kindness Staff" in Yellow Hats

Kakujoe Uorui's counter service displays a wide variety of fish daily, much like a market. Many customers are unfamiliar with some of the fish and may hesitate to order due to uncertainty about how to prepare or cook them.

Kakujoe Uorui has knowledgeable "Kindness Staff" at all stores, acting as fish concierges! They support customers in enjoying fish by providing advice on the characteristics of fish, delicious ways to prepare them, and filleting techniques.

Female Kindness Staff: Ms. Yokoyama from Kakujoe Uorui Sayama Store (left photo) and Ms. Okishima from Funabashi Store (right photo)

Female Kindness Staff at the Counter Service

▼ Kakujoe Uorui STORY

Making "What fish is good today?" easier. Kakujoe Uorui's Female Kindness Staff: A "Bridge of Dialogue" Connecting Counter Service and Dining Tables with Smiles.

https://prtimes.jp/story/detail/xO6PdESj8JB

Free filleting service is available at the counter. Sushi is available from single servings to large group portions. We also offer various sashimi platters, including whole fish presentations! We have many freshly fried and grilled seafood dishes.

About Kakujoe Uorui Holdings Co., Ltd.

〈Company Profile〉

Company Name / Kakujoe Uorui Holdings Co., Ltd.

Representative / Hironobu Yanagishita

Established / May 18, 1976

Changed name from "Kakujoe Uorui Co., Ltd." on April 1, 2016

Headquarters / 9772-20 Teradomari Shimoaracho, Nagaoka City, Niigata Prefecture, 940-2502

Business Activities / Formulation and management of management policies for group companies such as fresh fish stores.

URL / https://www.kakujoe.co.jp/index.php

▼ Instagram Official Account @kakujougyorui

▼ YouTube [Official] Kakujoe Uorui Channel

Aiming to be "Japan's Best Fishmonger"

We love fish. We love our customers.

For the happiness of everyone, we make decisions based on "goodness rather than profit and loss," and our workplaces, where individual ingenuity can flourish, are filled with vitality.

Our goal of being the best in Japan is not about scale, such as sales or number of stores, but about the quality of our products and stores being the best in Japan.

This means that the quality of our employees, the quality of our products, and the quality of our company management are the best in Japan, and we aim to be the fishmonger that is most useful to our customers in Japan.

Kakujoe Uorui will continue to expand its stores and make strides to deliver delicious fish to the dining tables of more customers.

Kakujoe Uorui operates in the Kanto-Koshinetsu region.

We offer fresh seafood daily from Teradomari Port in Niigata Prefecture, Toyosu Market, and fishing ports across Japan.

▶ Google Maps Kakujoe Uorui Store List

FACT BOX

  • Source: PR TIMES
  • Category: Event