New Private Brand 'Kakumasu' Launches Label-less Natural Water and Sparkling Water in Kanto Region!

Kakuyasu Co., Ltd., a subsidiary of Hitomile Co., Ltd. that operates liquor sales and delivery businesses primarily in the Tokyo metropolitan area, Kansai, and Kyushu, has launched a series of label-less natural water and strong sparkling water products under its private brand 'Kakumasu' starting in May 2026. These products, along with a new 'crushable bottle' design for natural water to facilitate recycling, are being released sequentially in the Kanto region. Kakuyasu has long supported various dining scenes through the sale of natural water and sparkling water. Recently, consumer values have shifted from mere low prices to 'high-quality value,' such as environmental consideration and reduced household labor. Consequently, the company has expanded its label-less lineup. For the '2L Natural Water,' a new 'crushable bottle' has been adopted, allowing for easy compression after use. This not only improves collection efficiency and contributes to a circular society but also reduces the physical burden of waste disposal for households and restaurants. All label-less products are available for nationwide home delivery shipped from Kanto distribution centers. Prices include 842 yen for 2L natural water (6 bottles), 2,138 yen for 500ml (24 bottles), 1,177 yen for 1L sparkling water (12 bottles), and 1,501 yen for 500ml (24 bottles), all including tax. 'Kakumasu' currently offers 76 SKUs and aims to reach 100 items by the end of fiscal 2026.