Where and when will the 'Add Drama to Your Hair' pop-up store take place?

It will be held from April 10 to 23, 2026, at the 1st floor event space of Marui Yurakucho. It's the perfect event for hair care preparation before the rainy season.

What can you do at the event?

You can receive a free hair care diagnosis by a professional stylist and get a sample of the main product 'Tsururincho.' This is a great opportunity to find out the best care methods for your hair type.

What is 'Tsururincho.'?

'Tsururincho.' is a series of hair care products by 'Add Drama to Your Hair.' It aims to control hair frizz and waviness on rainy days, making your hair smoother and more manageable.

Salon-Born Haircare Brand 'Kami ni Drama wo.' to Host 'Tsururincho.' Pop-Up Store at Yurakucho Marui for 'Pre-Rainy Season Hair Prep'

Published Apr 9, 2026 7:10 PM ・ Updated Jun 14, 2026 12:09 AM ・ 3 min read ・ Source: PR TIMES

Salon-born haircare brand 'Kami ni Drama wo.' will host a pop-up store at Yurakucho Marui to address hair concerns before the rainy season. The event runs from April 10th to 23rd, offering diagnoses by hairstylists and product experiences.

The haircare manufacturer 'Kami ni Drama wo.' (Headquarters: Osaka City, Osaka; CEO: Kenta Kawahata), born from a beauty salon that is particular about hair texture, will hold a pop-up store at Yurakucho Marui for 14 days from Friday, April 10th to Thursday, April 23rd, 2026. ■ Background of the Event The season of high humidity and rain is a time when hair problems such as frizz, waviness, and unmanageability increase. This event aims to provide hints for loving your hair even on rainy days, addressing the specific challenges of the coming season. At the venue, we will propose care methods tailored to each individual's hair quality through personal haircare diagnoses by hairstylists, as well as sachet distribution and opportunities for hands-on experience. Timed just before the rainy season, we will support the creation of a habit of engaging with one's hair, leading to improved daily comfort and quality of life (QOL). We will deliver an encounter with haircare that makes you love your hair more and makes every day a little more fun.

Special Website https://event.kmdr.app/yurakucho-marui

Event Details 1. LINE Registration Benefit 'Free Sachet Present'

We will distribute free 'Tsururincho.' sachets with a haircare guide to those who register for our official LINE account at the venue. A haircare guidebook for the rainy season is also enclosed. Take home professional hair beauty tips and the moving Tsururincho. experience.

FACT BOX

Source: PR TIMES
Category: Event

Salon-Born Haircare Brand 'Kami ni Drama wo.' to Host 'Tsururincho.' Pop-Up Store at Yurakucho Marui for 'Pre-Rainy Season Hair Prep'

⚡ Key Points

Event Details 1. LINE Registration Benefit 'Free Sachet Present'

FACT BOX

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