Cooling Sensation & Salt Replenishment with a "Chewable Salt Candy"! Kanro Releases "Reien Crunch Candy"

Kanro Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President and CEO: Tetsuya Murata, hereinafter Kanro), known for products like Kanro Ame and Pure Gummy, will launch "Reien Crunch Candy," a chewable salt candy with a refreshing cooling sensation, on Tuesday, June 16, 2026, at convenience stores and station kiosks nationwide.

《A Cooling Sensation Spreads! "Chewable Salt Candy" Perfect for Hot Days》

In April 2026, the Japan Meteorological Agency announced a new term, "Extreme Heat Day," to refer to days with temperatures of 40°C or higher. Furthermore, the emergence of the term "two-seasonification" (niseikika) describing the lengthening of summer, and the mandatory implementation of heatstroke prevention measures in workplaces since June of last year, highlight the prolonged and severe summer heat as a social issue. As a leading company in the candy market, Kanro is addressing this social issue by developing products that allow for delicious and easy salt replenishment ahead of the peak summer heat.

"Reien Crunch Candy" goes beyond the typical sweetness and strong saltiness of salt replenishment items, pursuing a taste and texture that is easy to eat even for those who dislike candies that linger in the mouth. By incorporating a "cooling powder," it creates a "chewable salt candy" that spreads a pleasant cooling sensation in the mouth, making it easy to consume even on hot days. The candy pieces are formulated with Lorraine rock salt and achieve a chewable texture through Kanro's unique crunch manufacturing process. It also contains potassium, citric acid, and vitamin C, offering a refreshing "salt lemon" flavor. The packaging features a "well-chilled lemon with ice" as the main visual, designed to evoke a sense of coolness. The upper left corner also indicates Kanro's support for the "Heatstroke Prevention Voice-Calling Project."

Why not try easily and deliciously replenishing your salt with the chewable "Reien Crunch Candy" after exercising on a hot day, or during summer outings like theme parks and festivals?

What is the "Heatstroke Prevention Voice-Calling Project"?

The "Heatstroke Prevention Voice-Calling Project" is a project undertaken by local governments, government agencies, companies, and private organizations nationwide in an integrated public-private effort to prevent heatstroke. It was launched in 2011 with the aim of achieving zero deaths from heatstroke through the power of communication by "calling out" to others.

Centered around an executive committee of experts such as doctors and university professors, the project conducts nationwide awareness activities in an integrated public-private manner with its supporting members. Official Website of the "Heatstroke Prevention Voice-Calling Project": https://www.hitosuzumi.jp/

Product Outline

Product Name: Reien Crunch Candy Release Date: Tuesday, June 16, 2026 Suggested Retail Price: 248 yen (tax included) *8% consumption tax Net Content: 59g (including individual wrappers) Sales Area: Nationwide (convenience stores, station kiosks) Features: Contains cooling powder for a refreshing sensation Chewable crunch salt candy

Kanro's Brands

Kanro Company Overview

Company Name: Kanro Co., Ltd. Representative: President and CEO Tetsuya Murata Location: Tokyo Opera City Building 37F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo Established: November 10, 1912 Business Activities: Manufacturing and sales of confectionery and food products Stock Exchange: Tokyo Stock Exchange Standard Market (Securities Code 2216) URL: Corporate Site https://www.kanro.co.jp/ KanroPOCKeT https://kanro.jp/ Since its establishment in 1912, Kanro has continuously created products loved by consumers, including "Kanro Ame," which is in its name, "Health Nodoame," the first throat candy in the confectionery industry, "Kin no Milk," the No. 1 brand in the milk flavor candy market*, and "Pure Gummy," a pioneer in adult gummies. At its directly managed store "Hitotsubu Kanro," it disseminates the appeal of candy with the concept of "One piece connecting people to people." In February 2025, Kanro formulated its "Mid-term Management Plan 2030" and established a new "Kanro Vision 2.0." "Kanro Vision 2.0," under the corporate purpose "Sweeten the Future - A little bit makes your heart grow bigger," consists of the vision "Continuously creating sweet moments to bring smiles to people and society" and four values: "Creating Sweet Moments," "Transforming the Business Foundation," "Spinning the Future," and "Further Evolution of a Co-creative Organization," indicating the company's future direction. While achieving further growth centered on the domestic gummy business, Kanro will promote the expansion of business domains and business models for sustainable growth, contribute to solving social issues through its business, and enhance corporate value, thereby contributing to the sustainable future of people and society. *Intage SRI+ Co., Ltd. Milk Flavor Candy Market Sales Value Brand Ranking, April 2024 - March 2025 Cumulative

Corporate Purpose "Sweeten the Future - A little bit makes your heart grow bigger."

In 2022, Kanro established its corporate purpose, "Sweeten the Future - A little bit makes your heart grow bigger." In an era of rapid change and uncertain future prospects, this statement verbalizes Kanro's aspirations for the future after confirming its past journey. By further evolving the technologies cultivated through its corporate activities, Kanro, which has continuously strived to create the future from sugar and harness its power, will contribute to the sustainable future of people and society by accumulating moments where "a little bit makes your heart grow bigger."

[Contact Information for Inquiries Regarding This Product]

Kanro Co., Ltd. Customer Center Tel: 0120-88-0422 (Reception Hours: Monday-Friday, 10:00-16:00, excluding public holidays)