Kao Corporation's B2B initiative, 'Biore Cooling Support,' has reached over 200 client companies as of May 2026. The program promotes the use of 'Biore Cooling Towels' in high-heat environments like construction and logistics. The towels offer a 3°C drop in skin temperature for up to one hour. When paired with fan-fitted clothing, the effect improves to a 6°C drop. With a 3-year shelf life, the towels also serve as essential disaster recovery supplies.

FACT BOX

  • Source: PR TIMES
  • Category: New Product/キャンペーン