Kao Corporation announces the launch of 'Pyuora Carbonated Toothpaste Lifting Whitening' from its popular oral care brand 'Pyuora'—a new formula designed to lift and remove accumulated tooth discoloration*3 and surface stains*4, helping restore teeth to their natural whiteness. The product will be available nationwide starting July 11, 2026.

*1 Number of units shipped between March 31, 2025, and June 16, 2026

*2 Baking soda and citric acid (cleansing agents) react to self-generate bubbles

*3 Surface-attached colored stains on teeth

*4 Through brushing

'Pyuora Carbonated Toothpaste' is a carbonated*2 formula toothpaste that uses fine carbonated*2 bubbles to reach deep into periodontal pockets*5 and between teeth, removing plaque and bacteria*4. Thanks to its water-free formulation, the paste reacts with saliva during brushing to instantly fizz, allowing micro-bubbles to spread throughout the entire mouth. Since its launch in April 2025, its unique texture and crystal soda flavor have gained popularity on social media, with cumulative shipments surpassing 5 million units*1. It has also received accolades such as Nikkei Trendy's 'Top 30 Hit Products of 2025' and 'LDK Best Buy of the Year 2025 – Toothpaste Category No.1,' earning high praise as an oral care product.

At the same time, consumer feedback indicated interest in a whitening version: 'I'm curious about carbonated toothpaste, but I'd try it if it whitens teeth,' and 'I want to prevent periodontal disease and also make my teeth look cleaner.'

In response, Kao has developed 'Pyuora Carbonated Toothpaste Lifting Whitening,' adding whitening functionality to meet this demand. It contains sodium polyphosphate (cleansing agent) as a whitening ingredient to lift and remove*4 accumulated discoloration*3 and stains. Additionally, it contains high-concentration fluoride (1450ppm) to strengthen tooth enamel and prevent cavities. The flavor is a rare 'White Sparkling' scent in the oral care category, offering a refreshing experience. Recommended for those concerned about tooth discoloration, while also providing prevention against cavities and periodontal disease (gingivitis, periodontitis).

Moving forward, 'Pyuora' will continue to support consumers' dental and oral health by delivering functional value that meets evolving needs.

*5 The gap between teeth and gums

Product Name / Content

Product Name

Content

Pyuora Carbonated Toothpaste Lifting Whitening

<M quasi-drug> Sales Name: Pyuora ZKw

95g

※ No manufacturer's suggested retail price set

Product Features

Toothpaste that fizzes upon contact with moisture

Fine carbonated*2 bubbles penetrate even tiny grooves and uneven surfaces*4

Lifts and removes*4 accumulated discoloration*3

Antibacterial ingredient CPC*6

Thoroughly kills odor-causing and gum disease-causing bacteria, preventing bad breath and gingivitis

High-concentration fluoride*7 1450ppm

Strengthens tooth enamel and boosts cavity prevention

Anti-inflammatory ingredient BGA*8

Prevents bacterial growth and helps prevent periodontal disease (gingivitis, periodontitis)

Whitening ingredient: Sodium Polyphosphate (cleansing agent)

White Sparkling flavor

※ Not recommended for children under 6. Store out of their reach.

*2 Baking soda and citric acid (cleansing agents) react to self-generate bubbles

*3 Surface-attached colored stains on teeth

*4 Through brushing

*6 CPC (Cetylpyridinium Chloride)

*7 Sodium Monofluorophosphate

*8 BGA (Beta-Glycyrrhetinic Acid)

Release Date / Region

July 11, 2026 / Nationwide

Pyuora Carbonated Toothpaste Brand Site

https://www.kao.co.jp/pyuora/tansan/#bihaku?cid=pyuora_prtimes260618a

Pyuora Brand Site

https://www.kao.co.jp/pyuora/?cid=pyuora_prtimes260618b

FACT BOX

  • Source: PR TIMES
  • Category: New Product