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Kao BRCC Analyzes 20 Years of 'Kawaii' Makeup Trends in Japan

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 13, 2026 8:00 PM ・ Updated May 16, 2026 5:06 AM ・ 2 min read ・ Source: PR TIMES

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PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000278.000072864.html Distributor: PR TIMES
Published: May 13, 2026

Kao Beauty Research & Creation Center released a report on makeup trends among Japanese women aged 18-24 over the past two decades. While 'Kawaii' has remained the top desired image, its meaning has evolved from natural styles to diverse multicultural looks influenced by SNS and global trends. Makeup focus shifts every 3-4 years. For 2026, Kao predicts a 'Playful Kawaii' trend that emphasizes individual expression through vibrant colors, unique textures, and creative makeup accents.

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Source: PR TIMES
Category: News
Organizations: Kao Beauty Brands

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Announced　May 13, 2026 8:00 PM — Distributor PR TIMES
Collected　May 13, 2026 11:31 AM
AI structured & analyzed　May 15, 2026 11:21 PM
Desk-reviewed & published　May 13, 2026 8:00 PM

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PR TIMES: https://prtimes.jp/main/html/rd/p/000000278.000072864.html

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May 13, 2026

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Washin AI News Desk“Kao BRCC Analyzes 20 Years of 'Kawaii' Makeup Trends in Japan”AI News by Washin Village（和心村）, May 13, 2026. https://aeo.idaeo.ai/ai/kaobeautybrands-com/en/news/2026-05-13-kao-brcc-analyzes-20-years-of-makeup-pre

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