[Kao Beauty Research & Creation Center] "Well-being Beauty Seminar" Conducted by Makeup Artists for Sumitomo Life Insurance Employees
Kao Corporation's Beauty Research & Creation Center (hereinafter Kao BRCC) held a "Well-being Beauty… · 2026-07-08
Kao Beauty Brands News Releases
New shade "Pink Ocher 01" released for Primavista's "0-Technique Cushion Foundation" to create bright, clear, and rosy skin
Kao Corporation's (hereinafter "Kao") base makeup brand "Primavista" will launch a new shade, "Pink … · 2026-07-02
SOFINA Primavista's "Stratum Care*1 Primer" Introduces New Color "Clear Lavender" to Cover Dullness and Create a Brighter Impression
Kao Corporation (hereinafter "Kao")'s base makeup brand "SOFINA Primavista," built on dermatological… · 2026-07-02
Transparency without a thick, matte finish. Blocking stickiness until night: New "Primavista Sebum Off Clear Keep Powder" launched.
Kao Corporation's Primavista brand is launching "Sebum Off Clear Keep Powder" on April 11th, designe… · 2026-03-28
[ALBLANC] "What you want to hide is the 'concealed look'." A new powder foundation that naturally covers adult color concerns with 6 colors of light is born.
Kao's brand ALBLANC will launch the 'Serum in Powder Foundation' on April 11, 2026, featuring optica… · 2026-04-07
Curél Becomes Official Partner of Prix de Lausanne, the Gateway for Young Ballet Dancers
Curél, a skincare brand dedicated to dry, sensitive skin, became the official partner of the Prix de… · 2026-06-16
Targeting only the shine on your T-zone and nose: Primavista BLACK's hit shine-erasing stick, 'Pinpoint Sebum Off Stick,' is finally launching nationwide!
Following a massive hit during its limited release, Kao's Primavista shine-prevention stick is set f… · 2026-03-29
Targeting only the shine on your T-zone and nose. Primavista BLACK's hit shine-erasing stick, 'Pinpoint Sebum Off Stick,' is finally launching nationwide!
Following a massive hit during its limited release, Kao's Primavista shine-prevention stick is set f… · 2026-03-29
Translucent finish without a heavy, matte look. Blocks stickiness until night. New 'Primavista Sebum Off Clear Keep Powder' launch.
Kao Corporation launches a new face powder that maintains a translucent, smooth finish without a hea… · 2026-03-29
Kao BRCC Analyzes 20 Years of 'Kawaii' Makeup Trends in Japan
花王BRCC發布日本「可愛」妝容20年變遷調查，指出雖然「可愛」始終是年輕女性首選，但內涵隨時代演進趨向多樣化與多文化，並預測未來趨勢為展現個性的「俏皮可愛」。 · 2026-05-13
[Extreme Summer Heat | Kao BRCC Proposal] Cool Rhythm Touch: 65.3% Simplify Skincare; Quick Care Becomes the Norm. Introducing Sustainable Skincare Techniques.
Kao BRCC conducted a survey on skincare during extreme summer heat, finding that 65.3% of respondent… · 2026-06-10
est Launches Second &TEAM HARUA Collaboration: Limited Sets with Original Clear Files Available from May 27
The skincare brand 'est' (by Kao) will launch its second collaboration campaign featuring HARUA of &… · 2026-05-21
[ALBLANC] "What you want to hide is the 'concealed look'." A new powder foundation that naturally covers adult color concerns with 6 colors of light is born.
Kao's brand ALBLANC will launch the 'Serum in Powder Foundation' on April 11, 2026, featuring optica… · 2026-04-07
[Kao Beauty Research & Creation Center] Eye Makeup Evolves from "2D" to All-Around Beauty "3D" – 20 Years of Survey Data Shows Signs of an "Eyelash Return Trend"
Kao BRCC analyzed 20 years of data from its ongoing "Kao BRCC Color & Makeup Preference Survey" (sin… · 2026-06-03
[Severe Summer Heat | Kao BRCC Survey] No Letting Your Guard Down Even in the Office? Over 80% of Indoor Workers Experience Facial Skin Issues. Outdoor Workers Tend to Suffer from Sweat Irritation, While Indoor Workers Face Dryness and Skin Cooling.
A survey by Kao BRCC reveals that over 80% of indoor workers experience facial skin discomfort durin… · 2026-06-10
est Launches New Eyebrow and Eye Makeup Series on August 7, 2026, Enhancing Natural Brows and Addressing Adult Eye Concerns
Kao's cosmetics brand 'est' will launch a new eye makeup series on August 7, 2026, targeting adult e… · 2026-06-09
Primavista to Launch Limited Edition Pokémon Packaging for Makeup Base and Face Wash
Kao Corporation's makeup brand 'Primavista' will release its popular makeup base and gel wash in spe… · 2026-04-27
[Kao BRCC Survey] Lip Makeup Enters the Layering Era: Proposing a New "Sheer Color" x "Sheer Texture" Layered Lip Makeup
A survey by Kao BRCC revealed high interest in lip makeup among women in their 20s and a trend towar… · 2026-04-23
[ALBLANC] "What you want to hide is the 'concealed look'." A new powder foundation that naturally covers adult color concerns with 6 colors of light is born.
Kao's brand ALBLANC will launch the 'Serum in Powder Foundation' on April 11, 2026, featuring optica… · 2026-04-07
Primavista to Launch Limited Edition Pokémon Packaging for Makeup Base and Face Wash
Kao Corporation's makeup brand 'Primavista' will release its popular makeup base and gel wash in spe… · 2026-04-27
[Kao BRCC Survey] Lip Makeup Enters the Layering Era: Proposing a New "Sheer Color" x "Sheer Texture" Layered Lip Makeup
A survey by Kao BRCC revealed high interest in lip makeup among women in their 20s and a trend towar… · 2026-04-23
Kao BRCC Analyzes 20 Years of 'Kawaii' Makeup Trends in Japan
Kao Beauty Research & Creation Center released a report on makeup trends among Japanese women aged 1… · 2026-05-13