Making Japanese Music "Part of Global Works": KAON Launches Overseas Sync Licensing Support Business

KAON Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Kaede Takai) has officially launched the "Overseas Sync Licensing Support Business" as of April 1, 2026. This initiative aims to deliver musical works by Japanese artists to overseas film, advertising, and gaming markets. While the global reputation of Japanese music is rising, high hurdles remain for its use in international video markets due to complex rights processing and the absence of a dedicated contact point. KAON aims to solve these structural issues using the international network built through its English-language media operations, creating opportunities for Japanese music to be "used around the world."

### Background of the Business In recent years, Japanese music has generated global enthusiasm via streaming and social media. However, significant opportunities are still being lost in the B2B sync licensing sector (films, ads, dramas, games). - **Absence of a Contact Point**: Overseas production companies often don't know who to contact when they want to use a Japanese track. - **Coordination Costs**: Negotiation processes are prolonged due to differences in language, business customs, and complex rights structures. - **Resource Shortage**: For indie artists, the burden of international sales and metadata preparation is immense. KAON acts as a direct hub connecting Japanese music with international production sites to eliminate these barriers.

### Service Overview and Features This business is an end-to-end service that strategically proposes tracks from domestic artists and labels to overseas production houses and agencies, supporting everything from contract conclusion to revenue distribution management. 1. **Leveraging Expertise from Japanese Music Specialized Media**: Using the "editorial power to verbalize the background and story of songs" cultivated through their English Substack operated since 2025, KAON proposes tracks based on their context and worldview, not just as audio files. 2. **Accelerating Global Expansion for Indie Artists**: Extending sync opportunities—previously limited to a few—to talented indie artists. By adopting a revenue-share model, KAON builds sustainable partnerships with low initial risk. 3. **Global Standard Metadata and Unified Contact**: Providing an environment where overseas producers can "use music immediately" through rapid rights confirmation, English metadata preparation, and consolidated negotiation handling.

**Main Contents of Sync Licensing Support:** - Preparation of English metadata for tracks - Direct pitching to overseas production companies and agencies - Negotiation and adjustment of contract terms - Revenue distribution management KAON provides one-stop support for the entire flow required for international expansion.