The custom-made brand 'KASHIYAMA,' operated by Onward Personal Style Co., Ltd., is collaborating with Kobunsha's monthly women's magazines 'CLASSY.', 'VERY', and 'STORY' throughout the year under the concept of 'The best custom-made suits for everyone,' targeting modern women who are active in both their professional and private lives. Following the announcement in the May issue of 'CLASSY.' in April 2026, the second phase of the project is now being launched. This project, which began in the autumn of 2025, proposes experiences where women can find a 'one-of-a-kind garment' they can cherish for a long time, triggered by special days where they want to feel confident, such as invitations, anniversary dates, children's milestone events, and important business scenes. In the feature published on 'VERY web' on Friday, May 29, the project addresses the question of 'what is the correct attire' for school information sessions, a common concern for mothers considering elementary school entrance exams. KASHIYAMA staff provide answers to these questions, which often lack clear rules. Furthermore, VERY model Yuko Aoki, who has experienced the entrance exam process for her two sons, actually experienced the measuring and ordering process. Her insights as an experienced mother regarding suits for information sessions and her attention to size selection are highlights of the feature. The project will continue to deliver content through 'VERY,' 'CLASSY.,' and 'STORY' throughout the year. KASHIYAMA is currently running various campaigns, including 30% off when purchasing three custom shirts or blouses simultaneously, student discounts, and 20% off for first-time purchases.
FACT BOX
- Source: PR TIMES
- Category: marketing_collaboration
- Organizations: KASHIYAMA