Kasugai Seika Co., Ltd. (Head Office: Nagoya City, Aichi Prefecture, President: Daisuke Kasugai, hereinafter "the Company") will launch "Sweet and Salty Taste of Support" Green Mame and Usu-Peana, collaboration products with SKE48, an idol group active in Nagoya, exclusively in the Tokai area starting July 13, 2026 (Mon).
This product is a "taste of support" that gently encourages those who continue to challenge themselves, with the concept of "sweetness = dreams, saltiness = effort." It is proposed as a bean confectionery that accompanies daily efforts and delivers positive feelings.
● Background of Collaboration
As a company rooted in the region, the Company has provided connections between people and enjoyment in daily life through food. This collaboration was realized with the desire to energize the region by having a company and an idol with ties to Nagoya join hands. In particular, the desire to support the launch of SKE48 Team S, which has embarked on a new start as a new system in 2026, was a major catalyst for this project.
● Development Background
This project began by finding common ground between Kasugai Seika's long-selling bean confectionery brand and SKE48's embodiment of "hard work," "full effort," and "the power to move forward as a team." Bean confectionery is a food whose flavor spreads as you chew, and by synchronizing this characteristic with the accumulation of effort and combining it with the sweetness of dreams, the concept of "sweet and salty taste of support" was born.
By teaming up bean confectionery, a part of Nagoya's food culture, with SKE48, which continues to operate with roots in the local community, we aim to expand the "circle of support."
● Product Features
- "Taste of support" expressing "sweetness = dreams" and "saltiness = effort" - The comforting deliciousness of long-selling products Green Mame and Usu-Peana - Packaging featuring portraits of SKE48 Team S members, newly shot for this collaboration project - Original design with all 15 Team S members placed on individual tetra-pack wrappers, offering the joy of opening and an "oshi-katsu" (fan activity) experience
● Product Overview
Green Mame SKE48 Collaboration Product Contents: 78g (including individual wrappers) Price: Open price Release Date: July 13, 2026 (Mon) Sales Area: Supermarkets and general retail stores in the 3 Tokai prefectures (Aichi, Gifu, Mie)
Usu-Peana SKE48 Collaboration Product Contents: 78g (including individual wrappers) Price: Open price Release Date: July 13, 2026 (Mon) Sales Area: Supermarkets and general retail stores in the 3 Tokai prefectures (Aichi, Gifu, Mie)
● Information Dissemination on Social Media
In this project, we value not only launching the product but also generating excitement together with the fans.
From before the release, we will share the process of how the project was conceived and how the product is being made through social media such as YouTube and TikTok, showing the gradual formation of the SKE48 collaboration bean confectionery.
Through such dissemination, we aim to create an initiative where we can accumulate "feelings of support" together with the fans, allowing them to enjoy the journey up to the completion of the product.
▼SKE48 Official YouTube Channel
1 [First Public Release] Kasugai Seika x Team S Collaboration "Green Mame / Usu-Peana" Limited Edition Package Unveiling! Episode https://youtu.be/jipoGjafIDI
2 [Great Excitement] Sneak Peek into Kasugai Seika Factory! SKE48 Members Visited to See the Behind-the-Scenes of Confectionery Making! Episode https://youtu.be/m2vZnHstcbk
● In-Store Events
To commemorate the release of this product, in-store events will be held at target stores in the Tokai area, featuring members of SKE48 Team S.
In this event, customers who purchase two collaboration products will receive an original postcard handed to them directly by an SKE48 member. This special project provides the value of "support" born through the product as a real experience. By consistently designing from the development process visualized on social media to the in-person handover experience at the store, we aim to deepen the relationship between fans and the product.
Event Outline
[Benefit Content] Original SKE48 Team S postcard handed over by members
[Participation Requirements] - Present receipt for purchase of 2 collaboration products - Advance ticket system - Receipts valid from 7/13 to the event day - Electronic receipts not accepted - Elementary school age and older
Participating Stores
Aeon Atsuta Store
Apita Narumi Store
Apita Agui Store
Venue
3rd Floor, Atsuta Happiness Hall
2nd Floor, in front of the food court
2nd Floor, in front of the food court
Date and Time
- July 19 (Sun) 11:00 AM –
12:00 PM (scheduled) - August 9 (Sun) 11:00 AM –
12:00 PM (scheduled)
- July 19 (Sun) 3:00 PM – 4:00 PM (scheduled)
- August 9 (Sun) 3:00 PM –
4:00 PM (scheduled)
Attending SKE48 Members
July 19, 2026 - Ryo Urinaijima - Haruka Kumazaki - Marin Sakamoto - Sakura Yamamura ■ August 9, 2026 - Honoka Aikawa - Koka Suzuki - Miyo Nomura
- Yuzuki Ishiguro - Nijihi Ito - Ami Kurashima - Tsubaki Kuwahara
- Riina Sugimoto - Yune Hara - Miyu Matsukawa - Kokoro Minamisawa
Maximum Number of Items
500 items/day
300 items/day
300 items/day
Ticket Distribution Start Time
8:00 AM –
9:00 AM –
9:00 AM –
*Only one ticket will be given per person at a time. *A check will be placed on the receipt. *Only receipts from event stores are valid. *If you purchase 2 or more items, you will need to rejoin the queue for tickets. *Benefits can only be received once per person. If you have multiple tickets, you will need to rejoin the queue. *Benefits and tickets are limited to a maximum of 2 per person. *Ticket distribution will begin after the store opens on the event day. *You cannot specify the member from whom you receive the benefit. *Please refrain from taking photos or asking for autographs with members. *Attending members may change. *Children aged elementary school and older require one participation ticket per child. Accompanying guardians also require a participation ticket. *For children not yet attending elementary school, one guardian may accompany them per participation ticket.
Kasugai Seika will continue to value regional connections and create products that support people's challenges and daily lives through confectionery.
● About Kasugai Seika
Founded in Nagoya City, Aichi Prefecture, in 1928. Kasugai Seika is a confectionery manufacturer that produces sweets enjoyed by a wide range of age groups, including candies, gummies, ramune, konpeito, and bean confections. In addition to "Green Mame" and "Peana♪," they also produce long-selling sweets such as "Xylitol Crystal," "Tsubu Gummy," "Kuro Ame," and "Nodo ni Sukkiri."
Their management philosophy is "To create delicious and safe sweets that will be loved by many people for a long time."
▼Green Mame Brand Site: https://www.kasugai.co.jp/greenmame/
▼Peana♪ Brand Site: https://www.kasugai.co.jp/peana/
▼Official HP: https://www.kasugai.co.jp/
▼Kasugai Seika Official X: https://x.com/KasugaiSeika/
FACT BOX
- Source: PR TIMES
- Category: コラボレーション
- Organizations: SKE48