[1st Anniversary of the Electrician's Cafe] Becoming a 'Place to Experience the Appeal of the Job' in a Space with Exposed Piping

"ple cafe," operated by Katsuyama Electric Work in Takasaki City, Gunma Prefecture, is about to celebrate its 1st anniversary since its store renewal.

Why is an electrical construction company running a cafe? Katsuyama Electric Work has mainly expanded its business centering on corporate (BtoB) electrical construction, and opportunities to interact directly with general customers were limited.

"We want to have more touchpoints with the local community." "We want to create a place where we can directly convey the appeal of our work."

Driven by these thoughts, they opened a cafe on the premises of their headquarters. It plays a role as the "company's front desk" where locals can casually visit and connections are born.

### A space where you can experience the appeal of electrical work As an "electrician's cafe," piping is intentionally applied to the walls, and electrical equipment materials are utilized as displays. It is designed so that you can experience the world of electrical work, which you don't usually see, through the space itself.

From the moment customers arrive, they strive to create a space that intuitively conveys the charm of the industry so that people will feel "electrical work is interesting" and "cool."

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