『Blueprint: How DNA Makes Us Who We Are』 - The culmination of 100 years of genetics research. A shocking popular science book by Robert Plomin, released for the first time for general readers! To commemorate its release, the 7,000-character prologue is being fully unveiled today.

Kawade Shobo Shinsha Co., Ltd. (Shinjuku-ku, Tokyo / Representative Director: Yu Onodera) released "Blueprint: How DNA Makes Us Who We Are" (translated by Tanaka, tax-included price 2,640 yen) by Robert Plomin on March 27, 2026.

"Nature or Nurture (Genetics or Environment)" The scientific answer to this long-standing debate has been revealed.

"Blueprint: How DNA Makes Us Who We Are" by Robert Plomin, a world authority in behavioral genetics who elucidated this, is his first popular science book written for general readers.

To what extent do genes influence our personality, intelligence, and behavior, and what is the "DNA revolution" that makes such predictions possible? This book provides a clear and exciting explanation as the culmination of 100 years of genetics research.

Why are people different? To what extent do family and education influence us?

Hisayasu Ando (behavioral geneticist, Professor Emeritus at Keio University), who provides the commentary, describes this book as "a work that shakes our worldview" and states, "Facts can sometimes be uncomfortable, but we can no longer escape them."

To commemorate the release, the 7,000-character prologue of this global bestseller, which depicts the latest DNA revolution, is being fully unveiled!

In addition to Hisayasu Ando, please enjoy the essence of this book, which has garnered praise from prominent figures and media worldwide, including Steven Pinker (Professor at Harvard University), Steven Mithen (Professor at the University of Reading), and The Guardian (US).

●To commemorate the release, the 7,000-character prologue of "Blueprint: How DNA Makes Us Who We Are" is being fully unveiled today!

There's a new kind of fortune-telling, they say. This fortune-telling can predict whether a person has a risk for psychological traits like depression or schizophrenia, or how well they are likely to perform academically. What would you think if you heard such a story? And that's not all. This fortune-telling can also predict how much wealth a person is likely to accumulate in the future, right at the moment of their birth. Its reliability is impeccable, and there's no bias. Plus, it only costs 100 pounds.

It might sound like a typical popular psychology claim about some gimmick that will change your life, but in reality, this fortune-telling is based on cutting-edge science. What this fortune-telling relies on is DNA. In recent years, with the rapid advancement of personal genome analysis, we have become able to understand who we are and predict who we might become in the future, using DNA as a clue. This book introduces this DNA revolution. This revolution makes it possible to predict a person's psychological strengths and weaknesses at the moment of birth, making DNA an extremely personal matter for us. The DNA revolution is truly a game-changer with incredibly profound implications for psychology, society, and each one of us.

This DNA fortune-telling is the culmination of a century of genetics research aimed at uncovering the true nature of what shapes "who we are." When psychology emerged as a scientific discipline in the early 20th century, its focus was on human behavior...