Challenging the 'Bullet Experiment' in Chiang Mai, Thailand! 'Cardboard vs. Bullet Episode' to be Released on June 17 (Wed)

Kayak Corporation (Headquarters: Kamakura City, Kanagawa Prefecture, CEO: Daisuke Yanagisawa) has planned and produced an experimental video titled 'Cardboard vs. Bullet Episode' for job-seeking students, in collaboration with Sakura Paxx Co., Ltd., a manufacturer of cardboard and product packaging based in Toyama Prefecture. The video, which verifies whether cardboard can protect a wine bottle from bullets, will be released on Sakura Paxx's official YouTube channel on June 17, 2026 (Wednesday).

This video is the third installment in the series 'VS Cardboard,' which seriously and humorously verifies the theme 'How far can cardboard endure?' Set in Chiang Mai, Thailand, it depicts the defensive power of the 'strongest cardboard' as it attempts to protect a wine bottle in a harsh verification environment where bullets are flying. Through this project, the aim is to convey the potential and social value of cardboard to the job-seeking generation and to increase interest and motivation in the industry. A giveaway campaign for the rocket-type 'strongest cardboard' that appeared in the first episode of the video is being held on the official X (@SAKURAPAXX) (application deadline: June 19).

[Cardboard vs. Bullet Episode] Story

Sakura Paxx, which has once shone as the world's number one in cardboard design technology, takes on an unprecedented three-way battle to challenge the limits of cardboard. In the final chapter, 'Cardboard vs. Bullet Episode,' the team ventures out of Japan to Chiang Mai, Thailand, to take on an unconventional verification: 'Can cardboard stop bullets?' On-site, the cardboard verification to protect the wine bottle starts from one sheet. However, even 10 sheets or 20 sheets cannot stop the bullets. Can the 'strongest cardboard' protect the wine bottle from the bullets? What will be the outcome of the challenge that stakes the pride and technological prowess of Sakura Paxx, and even the fate of the company?

Storyboard

Under a clear sky at a shooting range in Chiang Mai, Thailand, Sakura Paxx President Jun Hashimoto aims a pistol. With a determined expression, he quietly declares, 'I will protect this wine from bullets with cardboard.' The final chapter of this unprecedented verification, which challenges the limits of cardboard, is about to begin.

The gun used is the Smith & Wesson M686 .357MAGNUM. Facing the high-powered pistol, the technicians take on the challenge. How many sheets of cardboard are needed to protect the wine bottle? The challenge to the limit begins.

So far, the technicians of Sakura Paxx, who have successfully completed two harsh verifications: a 100m drop from a helicopter and an explosion experiment. But this time, the opponent is a bullet. Can cardboard really stop a bullet? Unconsciously, the truth slips out: 'I have no idea.'

Amidst this, the 'SLP Board' was chosen. This special material, which bonds 1mm thick paper and cardboard, is also used for packaging heavy items like pallets and has a high-strength specification. The technicians, who have gathered the technology of Sakura Paxx, advance towards the development of the dream 'cardboard that stops bullets.'

Finally, on the day of the shooting. The president himself flies to the shooting range in Chiang Mai, Thailand, and the final verification, which stakes the pride and technological prowess of Sakura Paxx, begins. With the president's powerful words, 'With our design technology, we can do anything!' bullets are fired towards the 'strongest cardboard.' Can cardboard protect the wine bottle?

Video Overview

● Release Date: June 17, 2026 (Wednesday)

● Release Platform: https://youtu.be/XxH1-Epjdqo

● Title: 'Cardboard vs. Bullet Episode' [Cardboard is Sakura Paxx]

Behind the Scenes of the 'Bullet Experiment' in Chiang Mai

Although the shooting was done in a limited time, it was also a battle against the rain. During the rainy season in Chiang Mai, it's not unusual for sudden downpours to occur, and the weather forecast was completely unreliable.

Even looking at Google's weather forecast, the weather was a combination of sunny, rainy, cloudy, and thunderstorm icons, which is something we've never seen in Japan, and the shooting was tense in various ways.

(Planning staff Shouhei Shirai, Kayac Inc.)

Giveaway Campaign Details

In commemoration of the release of the 'VS Cardboard' video series, we will continue to hold an SNS campaign to give away the rocket-type 'strongest cardboard' that appears in the 'VS Cardboard' series to 3 lucky winners by lottery.

[Application Period]

May 20, 2026 (Wednesday) to June 19, 2026 (Friday) 23:59

[How to Apply]

① Follow the official X account (@SAKURAPAXX)

② Comment with your idea for the next '○○ vs. Cardboard'

[Prize]

Rocket-type strongest cardboard that appears in the 'Cardboard vs. Helicopter Episode' video: 3 winners

[Announcement of Winners]

July 1, 2025 (Wednesday), winners will be notified via X direct message.

Project Background: Innovation and Challenge of an Established Company Pursuing the Potential of Cardboard

Sakura Paxx Co., Ltd. (Headquarters: Toyama City, Toyama Prefecture) is a cardboard and packaging manufacturer established in 1947. It boasts a high reputation in the Hokuriku region and has grown into a company with sales of 10 billion yen and more than 350 employees. In recent years, it has received numerous awards, including the WPO 'World Star Award,' both domestically and internationally, and is attracting attention for its innovative product development. It is an established company that pursues the potential of cardboard.

On the other hand, while cardboard is an indispensable material in our lives for moving, delivery, and disaster situations, it is difficult for its technology and value to be properly evaluated due to the image of being a 'disposable item.' Amidst the progress of a declining birthrate and aging population and a labor shortage, securing human resources in the cardboard industry is also an urgent issue.

Therefore, Sakura Paxx has planned a challenge-type content with the theme 'How far can cardboard endure?' on its founding anniversary. While re-recognizing the importance of familiar materials, the aim is to convey the significance and appeal of the cardboard industry to the younger generation.

Sakura Paxx Co., Ltd.

・Location: 3000 Banba, Toyama City, Toyama Prefecture

・Established: May 20, 1947

・President: Jun Hashimoto

・Capital: 96 million yen

・Business: Planning, design, and sales of cardboard manufacturing and sales, and various packaging materials

・Official Website URL: https://www.sakura-paxx.co.jp/

About Kayak Corporation (Fun Kayak Corporation)

With the strength of creative thinking and planning power that is not bound by conventional concepts, and the technology to shape ideas, we provide users with new experiences by combining the latest technology and ideas, from game apps and advertising to web site creation, community currency, and promotion of migration and related population. With 90% of our employees being creators such as designers and programmers, we operate unique personnel and management systems that make the most of diversity, with the management philosophy of 'increasing the number of creators.'

Fun Kayak Corporation Official Website https://www.kayac.com/

Established: January 21, 2005

Representatives: Representative Director Daisuke Yanagisawa, Masanori Gaibara, Tomoki Kuba

Location: 11-8 Ojosan-cho, Kamakura City, Kanagawa Prefecture

Business: Japanese fun content business