KDDI and dentsu Japan to Host First Joint Exhibit at NRF APAC 2026

KDDI Corporation and dentsu Japan announced they will jointly exhibit at 'NRF 2026: Retail's Big Show Asia Pacific (NRF APAC 2026),' scheduled to take place in Singapore from June 2 to 4, 2026.

NRF is a premier global event for the retail industry held annually in the United States. Since 2024, it has been hosted in the Asia Pacific region as well. The third edition will feature the theme 'The Next Now,' with a comprehensive program including conferences, exhibitions, and store tours. This joint effort combines KDDI’s focus on retail DX driven by big data with dentsu Japan’s expertise in retail marketing.

Building on their ongoing collaboration, the companies aim to integrate KDDI's big data-backed retail media expertise with dentsu Japan's extensive knowledge of mass and digital media. The booth, titled 'Connected Retail Japan,' will highlight their joint efforts in advancing retail digital transformation and marketing optimization in partnership with seven diverse firms.

Booth Overview: - Venue: Sands Expo & Convention Centre, Booth #1101 - Dates: June 2–4, 2026 - Concept: Connected Retail Japan

Exhibition Highlights: KDDI will demonstrate solutions for advanced ad delivery via data clean rooms and new customer service experiences using physical AI humanoids. Partner companies including Supership (featuring NFC-based 'Supership Touch Gift'), Treasure Data, Fez, Broadsign, ADvendio, and Johnsmith ai will also showcase cutting-edge retail solutions powered by AI and data technology to enhance customer experience and operational efficiency.