To the 20 million 'Gut Health Wanderers': Launch of the 'New Common Sense of Gut Health' Column Delivered by Gut Flora Testing × Experts

'I try products trending on SNS but end up giving up.' 'I don't know what is right for me.'

The number of such 'gut health wanderers' is increasing. The underlying reason is thought to be the possibility of 'continuing gut health practices that do not suit you.'

In fact, about half of gut health practitioners feel that they 'don't know what suits them' (*1), and it is estimated that about 20 million people have become 'gut health wanderers' (*2).

(*1) Biofermin Pharmaceutical 'New Life and Intestinal Environment' awareness survey (2023) (*2) Danone Japan 'Awareness Survey on Gut Health' (2024)

KEAN Health Inc. (Headquarters: Minato-ku, Tokyo, CEO: Keita Yamaji), a health-tech company that designs people's well-being through the social implementation of genomic information, started a serial column on gut health information in March 2026.

This column disseminates evidence-based, up-to-date gut health information by combining the knowledge gained from the development of gut flora tests with the views of Dr. Muneaki Takahata (Agriculture), a researcher of gut bacteria and fermented foods.

Background: People are losing track of proper gut health amid a flood of information

In recent years, the relationship with the intestines has been suggested in all aspects of daily life, such as the gut-brain axis and the relationship between obesity and the intestines, leading to a rapid increase in attention to the intestinal environment and gut health. Information on gut health is overflowing, mainly on SNS and health media.

On the other hand, there are many voices saying, 'I try products trending on SNS but give up,' or 'I don't know what suits me.' The intestinal environment varies greatly from person to person, and because there is no universal right answer, it is difficult to find a method that suits you.

To support such 'gut health wanderers,' KEAN Health offers innovative gut flora tests. Leveraging the knowledge gained from developing these tests and expanding content, the company has launched a column series that communicates the new common sense of gut health—which only a company providing gut flora tests can talk about—in an easy-to-understand manner together with experts.