2025 'Food Lifestyle Research' Results: Family Values Shift from 'Community' to 'Individual' Satisfaction

2025 'Food Lifestyle Research' Report

Kewpie Corporation has released the results of its latest food lifestyle survey, 'Food Lifestyle Research,' targeting 1,500 married women aged 20 to 74. This study, part of a series ongoing since 1989, aims to understand factors behind 'dining table smiles' in line with the corporate message, 'Love is at the dining table,' and to determine how Kewpie can contribute to consumers' changing values.

### Key Findings - **Acceleration of 'No-Knife Cooking'**: The number of kitchen tools used has decreased to about half that of older generations. Gen Z, in particular, shows a lower usage of blades like kitchen knives and scissors, indicating a shift toward 'no-cut cooking.' - **Mainstreaming of the 'Rational Compromise' Type**: Values emphasizing a balance between efficiency and satisfaction are expanding. The percentage of women who adopt a 'rational compromise' approach to cooking has risen significantly from 40.4% in 2020 to 53.3%, now representing the majority. - **Change in the Role of Dining Out**: Dining out once a week is increasing, shifting from a 'special event' to a 'daily break' (daily infrastructure). - **Penetration of 'Lighthearted Homemade'**: A new style of homemade meals has been established that intelligently utilizes commercial and processed products while prioritizing mental well-being.

### Survey Methodology - Method: Internet survey - Period: October 10 (Fri) – October 13 (Mon), 2025 - Target: 1,500 married women aged 20-74