Reproducing an egg-like taste with proprietary technology. GREEN KEWPIE "HOBO TAMA (Scrambled)" significantly renewed

Kewpie Corporation (Head Office: Shibuya-ku, Tokyo; President and CEO: Mitsuru Takamiya; hereinafter "Kewpie") will significantly renew its "HOBO TAMA (Scrambled)" commercial product under the "GREEN KEWPIE" brand, which offers sustainable foods such as plant-based foods*1.

"HOBO TAMA (Scrambled)" is a plant-based food that reproduces an egg-like taste using proprietary technology based on plant-derived ingredients. With this renewal, we have achieved a semi-cooked texture that resembles scrambled eggs handmade by chefs, and a vibrant color that adds appeal to menus. The 1kg size will be sold for commercial use and on our e-commerce site.

In conjunction with this renewal, "HOBO TAMA Scrambled Egg Style," previously sold for retail, will have its capacity increased from 60g to 120g and will be sold as "HOBO TAMA (Scrambled)" for commercial use and on our e-commerce site. Furthermore, with this renewal, the 1kg size of "HOBO TAMA (Scrambled)" will also be sold for commercial use and on our e-commerce site.

*1 Food that does not use animal-derived ingredients (meat, seafood, eggs, dairy products) in its primary and secondary raw materials, in accordance with Kewpie's internal standards for plant-based foods.

[Changes to the HOBO TAMA (Commercial and Retail) Product Lineup]

GREEN KEWPIE Commercial Special Site

https://www.kewpie.co.jp/prouse/recommend/greenkewpie-plantbasefood/

GREEN KEWPIE Retail Special Site

https://www.kewpie.co.jp/greenkewpie/

"HOBO TAMA (Scrambled)" born from refined egg technology is now even more delicious.

The Kewpie Group handles approximately 10% of Japan's domestic egg production (about 250,000 tons annually) and holds the world's largest number of patents related to eggs (125 patents)*2. "HOBO TAMA" was developed with the desire to "let those who cannot eat eggs for various reasons, such as allergies, enjoy the taste of eggs" by leveraging our many years of expertise.

In April 2026, the development technology for "HOBO TAMA" received the "2025 Fiscal Year Iijima Tojuro Food Technology Award"*3, recognizing its contribution to the improvement of dietary life and food culture, the promotion of health, and the development of the food industry.

Morning Veggie Plate

*2 Includes patents from various countries related to the same invention, counting academic knowledge cultivated through many years of egg research and proprietary technologies for utilizing shells and membranes without waste, as one patent (as of March 2026).

*3 Kewpie Aoihata News Release 2026 No.33

An egg-like taste that adds color to plant-based menus.

With this renewal, by adjusting the formulation, we have suppressed the flavor of the main ingredient, soy milk, making it easier for those who dislike a "beany" taste to eat, and bringing it closer to an egg-like flavor. You can enjoy a semi-cooked texture similar to scrambled eggs handmade by chefs.

It is intended for use in restaurants such as hotels and cafes, and the vibrant yellow color of "HOBO TAMA (Scrambled)" adds appeal to menus like sandwiches, burgers, and salads.

Plant-based Scrambled Sandwich Chopped Salad with Soy Scramble Plant-based Scrambled BURGER

Kewpie aims to create a future where everyone can share a meal together by providing "sustainable foods" that are kind to the planet and people.

Product details are as follows:

1. Product Name/Contents/Packaging/Shelf Life/Price/Release Date

Price: Open, Release Date: August 28, 2026 (Fri)

2. Product Features

- A plant-based food made from plant-derived ingredients (soy milk base) (egg-free).

- A product that allows you to enjoy a visual and textural experience similar to semi-cooked scrambled eggs made by chefs using proprietary technology.

- Its vibrant egg-like yellow color adds appeal to menus.

3. Main Target Customers

Restaurants (cafes, hotels), school and hospital catering, etc.

List of New Commercial Products for Autumn 2026 https://www.kewpie.co.jp/prouse/products/new/

Kewpie Commercial Product Site

https://www.kewpie.co.jp/prouse/

What is "GREEN KEWPIE"?

"GREEN KEWPIE" is a Kewpie brand that offers "sustainable foods" such as plant-based foods. It was launched with the desire to realize a sustainable diet that is sustainable for both the planet and people, and can be continued daily. We are challenging ourselves to propose new food options that adapt to the diversity of values and changes in the social environment, for people around the world who are thinking about the present and future of the environment and health.

GREEN KEWPIE Brand Site: https://www.kewpie.co.jp/greenkewpie/

[Reference] Joint Release

Keio Group x Kewpie Launch Food Education Co-creation Project, Starting Participatory Exhibition and New Menu Sales at "Takaosan Waku Waku Village" from March 8 (Sun)